FYI: Sayanara Gritty VA

My new blog is up and you can subscribe over there:  http://www.administrativeconsultantsassoc.com/blog/

I won’t be publishing here on Gritty VA any longer so you’ll want to update your RSS feed and Networked Blogs subscriptions accordingly.

See ya over on the new blog!

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Whew, I ‘ve been gone awhile

Man, how time flies. I’ve been so focused on getting the new Administrative Consultants Association site done that I had to completely abandon the ol’ blog here (which will undergo its own metamorphosis soon as well). I have a zillion draft posts, too, that I could have been posting, but I just couldn’t spare the attention span needed to clean them up and get them posted. But you know, I just don’t sweat that kind of stuff.

I’m so excited about finally moving forward on the new direction. It’s been a long time coming. I actually started the site design last year, but got mentally blocked and had to put it on ice until I got some clarity again. And one I did, it started moving like gangbusters!

I’ve still got a few loose ends to take care so the site isn’t officially done, but do take a look and let me know whatcha think:  Administrative Consultants Association.

I also want to ask for your help. I’d like to spotlight a few stories from those of you who have embraced the new Administrative Consultant term and how it has helped you in your business.

For example, I recently received a note from a member who related how much easier it’s been for her in talking with potential clients and in networking situations since she began using the term Administrative Consultant. She said she doesn’t get any more of the eyes-glazing-over/deer-in-the-headlights thing that she would always get when she called herself a Virtual Assistant.

And I know of several people(myself included)  who have experienced a dramatic shift in how clients and business people at networking events treat them… getting rid of the word “assistant” from the equation makes all the difference in the world.

So if you have converted over or are still trying out the term Administrative Consultant, please email me your positive anecdotes and experience in using the term. My goal is to share these on our home page or a dedicated pate on the new site and will include your name and backlink to your site.

Looking forward to hearing from you!

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Giving Is Good Therapy

Being in business is one of the most thrilling, self-actualizing, independance-building rides you’ll ever experience. Being a business owner can also be one of the most stressful “jobs” you can have when success or failure is completely on your own shoulders.

Women, I think, have it especially tough. Being the natural-born givers and nurturers that they are, they will often bargain with their value in business—giving freebies, giving discounts… giving, giving, doing and doing until they have nothing left for themselves.

Healthy giving starts with taking care of ourselves first in business. It’s especially smart to never bargain with our value by giving away the very products and services that are the lifeblood of our business existence. So what can those who have the giving gene do that won’t be detrimental to their business health? Lots!

1. Keep your business out of it. Let’s face it, giving and doing for others just feels great! But that doesn’t mean your giving needs to be in the context of business. Respect the value of your products and services. Save your giving for non-business activities and ways that don’t have you working for free and bargaining away the value of your products and services. As Suze Orman says, “YOU are not on sale!”

2. Success affords you more to give. Remember, the more successful your business, the more you will be able to give via those other avenues without devaluing or sacrificing the things that earn your living.

3. Give a gift. Send someone an online gift certificate. Have a coffee or flowers delivered. For no special reason other than to make someone’s day and let them know that someone (you!) is thinking of them and appreciates them.

4. Do a favor. Know someone who is more harried than usual? If time is something you have to give, offer to run some errands for them. Or maybe you’re a closet chef. Why not send over a home-cooked meal for their family one night?

5. Say something nice to someone. Acknowledge a trait, talent or effort you appreciate about someone. Tell those who have helped you how much their knowledge and support mean to you. Who knows, they might just really need to hear it that day. Better yet, say it publicly if at all possible so more people can chime in. We can all use those atta-boys and atta-girls whenever and wherever we can get them!

6. Volunteer at a charitable organization or community service agency. Many run on a shoestring and will appreciate any effort you can give.

7. Give year-round. Don’t wait until the holidays to help those less fortunate. Your local agencies and churches will be full of good ideas for ways you can give or be involved in making a real, meaningful difference in someone’s life.

RESOURCE: Want to raise money for a certain cause? ChipIn.com is a no-cost service that let’s you create a custom online widget that shows the financial goal, amount raised so far, and more information about the cause. Donations are handled automatically via PayPal so it couldn’t be easier and simpler!

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Dear Gritty VA: How Do Referrals Work?

Dear Gritty VA:

How exactly do referrals work?  Does the client recommend their colleague and I call them?  Do they contact their colleague and send them my way or what?  Thank you so much for your anticipated response. –TA

Well, basically, they work any way you’d like them to work.

Referrals come from lots of different places and come in many different forms.

Sometimes colleagues will refer clients to you. According to our annual surveys, the overwhelming majority of Virtual Assistants and Administrative Consultants follow the “what goes around, comes around” philosophy and don’t charge for referrals.  Others do charge referral fees or will want a percentage of any earnings from a client for a certain time period. You’ll want to get clear with the referring colleague as to what their expectations or requirements are.

You can also formally ask clients for referrals. For example, you could make it a standard question as part of your feedback process to ask clients for the names of folks they think would benefit from your support.

Your networking becomes a sort of referral source as well in that it helps you develop your word-of-mouth recognition. As you contribute and people read your posts, you become someone they come to know, like and trust. This leads to folks referring and recommending you to others.

You might have some sort of formal referral program that rewards people for referring prospects to you. Although personally, I really don’t recommend this for a professional service practice. There’s really no need and keep in mind, you would just be adding yet another burden to your administration and management workload.

Those who genuinely know your work and feel it’s worth recommending to other will do so of their own accord. Your evangelists aren’t looking to be paid–they simply believe in what you do and they want to be a resource for their own audience. Those who do end up giving great referrals to you, you can thank by sending referrals their way as well and maybe once in awhile sending a little gift.

As you become established with a happy roster of clients, they tend naturally to refer you to others when they get a chance. This is another form of word-of-mouth advertising that leads to referrals. But I would definitely recommend being proactive as well in specifically asking clients periodically for the names of folks they think could use or would be interested in your services.

Another thing I would recommend you get conscious about is your calls-to-action. In your signature lines and in your “About the Author” text (such as when you publish articles you’ve written), include a line that says something about welcoming referrals. This puts the conscious thought in people’s head and tells them that you are actively seeking clients.

Be clear as well about who makes an ideal client for you so folks know who to refer to you. “Any warm body” is not an ideal client. Just because folks refer people to you doesn’t mean those prospects are going to be the right fit. So you have to tell people who is the right fit for you.  “I’m looking for solo practice attorneys who would like to leverage some skilled administrative support in their business.”

Last Chance Sale! Ends Jan. 1

Prices going up next year, plus select items on sale… get ‘em now before it’s over >>

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Happy Holidays (and a free gift)!

Oooo, Christmas is almost here! Whatever holiday you might celebrate this time of year, I wish you much joy, playfulness and renewal. I want to thank you so much for all your fellowship, great questions and wonderful conversations this past year and look forward to many more with you.

I have a free gift for everyone who subscribes to our weekly ezine, “The Portable Business.” To get yours, just go to the Virtual Assistant Chamber of Commerce website and submit the subscription form in the upper right corner of any page.

Also, here’s a fun little holiday video I put together–enjoy! (And be sure to subscribe to our YouTube channel here).

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Pay What You Owe

I’ve recently heard from several Virtual Assistants who have been having trouble getting paid from the VAs who engaged them. I hear from folks like this all throughout the year, but more so recently–seems to be an epidemic going on. They’re frustrated, not sure what to do and wonder what I think about it. So here are my thoughts on the whole topic…

It’s bad enough when Virtual Assistants get stiffed by clients. It’s adding insult to injury that they have to worry about this from their own colleagues.

I think it’s reprehensible and unethical to withhold payment from subcontractors because you are waiting for payment from YOUR client.

YOU engaged your subcontractors, not your client, so PAY THEM fair and square.

And if you don’t have the money, then maybe you shouldn’t be engaging them in the first place.

But subcontractors, you aren’t off the hook either…

Have Virtual Assistants who want to engage you sign YOUR contract, and YOU decide what rate you will accept–not the other way around. Just because you might subcontract doesn’t mean you have no say-so about how and when and what you get paid–but these things need to be established upfront.

That said, you don’t have any business talking about money or accepting work directly from clients that belong to the Virtual Assistant you are engaged with. If you’re going to be ethical about this, then you need to inform any clients who approach you in this manner that they need to go through the proper channels and talk directly with the VA whose client they are–and that’s not you. Those clients are not your clients–they belong to the VA you are subbing for.

Yet another reason why that whole “team VA’ term is so ridiculously idiotic. Unless you are an actual employee, you are not part of anyone else’s “team.” So stupid.

Never include in your contracts, or sign any contract, with any clause that says you don’t get paid until the client pays the VA you are subbing for. If you do, then you’re stuck waiting or not getting paid if their client doesn’t pay on time or at all.

And if you do sign a contract like that, don’t complain when you don’t get paid–you’re the dummy who signed it. It’s not anyone else’s fault but yours.

From a business standpoint, this is yet another example of why YOU have to be smart in your OWN business.

I get that some folks think this is the experience they need to gain confidence to go out on their own, and sometimes you gotta do what you gotta do to help keep some money flowing in. But never lose sight of the fact that when you are working for others (i.e., subcontracting), you’re building their business, not your own. You’re paid less, you lose a great degree of control over your circumstances, and you waste time and energy that could be spent growing your own client base and long-term success.

My advice (if you’re still nervous about engaging directly with clients):  Stop with the subcontracting and instead look for Virtual Assistants who want to engage you as their own support partner in the same way that any other client would retain your ongoing support. You would charge them your full monthly fee just like any other client and you’re going to learn a lot more about the business, managing it, and what it is to provide ongoing administrative support than you ever will doing piecemeal, nickel and dime subcontracting projects.

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Caught in a Seattle Flash Mob Video

I treated myself to a little getaway in Seattle this past weekend. As I was strolling the streets of Pioneer Square, I found myself in the middle of a flash mob video being filmed. So fun!

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Dear Gritty VA: What Software Do I Need to Be a Virtual Assistant?

Dear Gritty VA:

I am just starting out as a Virtual Assistant. What software do I need? –JD

I get some form of this question three or four times a month–at least. And sometimes it’s the simplest questions that are the hardest to answer.

Long, exhaustive lists really aren’t helpful. Because one person’s preferences in software are not necessarily going to be the same as the next person’s.

It also matters what kind of business you will be in. For example, someone in the administrative support business (which is what we talk about here) is definitely going to need all the usual office types of software. That should be common sense, right? But someone who does design work and creative services will have more of an emphasis on that kind of software and probably more of it. You see?

Also, you don’t have to have every kind of software in the world to start out. The kind of work you support your clients with is going to dictate what software tools you’ll need. But beyond the basic office software, you won’t necessarily know what you need until you start working with clients. That’s when you start picking up additional software and tools–as you go along and determine you need them. So relax–you can stop stressing about this. :)

What I can give you isn’t a comprehensive list of what everyone in the industry “needs,” but rather a list of the software tools I use in my practice.

Basic Office Software

  • Microsoft Office Suite:  Word, Excel, PowerPoint, Access, Publisher, OneNote. Honestly, I would just get all of these if you can. They will all serve you well throughout the life of your business. And they are the group of software that is most used throughout the world for business. You need to work with the programs that are predominately used by your clients and the rest of the world and these are them. ;)
  • Open Office (free). This is a great backup to the Microsoft line of products. I especially love the Draw component for diagramming. But there are still enough quirks that make it an unsuitable suite to rely on entirely. For example, I have all kinds of problems in OpenOffice when I’m dealing with any kind of legal pleading. For that reason, I can’t use it at all for my work with attorneys.

Email

  • Microsoft Outlook. This is usually part of any Microsoft Office suite you purchase, but I wanted to list it under it’s own heading. There are other email clients out there that folks will recommend, but I absolutely love the ol’ tried and true Outlook. It’s versatility and functionality is beyond compare–most people only know of and use a fraction of what it’s capable of. I use it for everything.

Remote Access

  • LogMeIn. Oh, I can’t forget this one! I seriously could not live without this. With this software service, where I have Internet access, I can log in remotely to my main home office computer and work as if I was sitting right there. This is how I continue working with my clients and taking care of my business when we go on road trips or when we’re in Germany. I don’t have to lug around thumb drives or external hard drives that can get lost or stolen, and I never have to worry about syncing computers because I’m always working on the one main computer–I just might not be actually sitting right there, LOL. Of all the remote access services out there (and I’ve tried several), this one to me is the easiest to install and use. I even get my clients set up with their own accounts and have frequently use this to log onto their computers to install something for them or troubleshoot.

Telephony

  • Vonage. I absolutely LOVE Vonage. It’s a VoIP service, meaning it uses the Internet to deliver the phone service. Of course, that means if your cable or broadband is down or your computer is off, you won’t have service. But if you can overlook those two trade-offs, it’s truly fantastic. Not only does it give me a dedicated business line, but I can bring that line with me on my laptop anywhere I go–including Germany where we also live–and make and receive calls at no extra charge just as if I was still at my home office. There is no long distance or roaming in your service area (which is huge), and you can’t beat the fact that all the features you have to pay extra for with regular land line phone companies, come standard in Vonage. And you pay one set fee each month–you are never surprised with unexpected bills or constant nickel and dime charges. I will NEVER go with any of the big name, land line phone companies ever again.
  • RingCentral. LOVE this service. I have two separate toll free numbers and my fax line through them. And what’s even more fantastic is that I can record custom greetings for each number and set controls to play certain greetings at certain times of day (like one during the day and one for after business hours). I can also set the controls to keep those lines from ringing on days that I am closed or after business hours. Fantastic!
  • FreeConferenceCall (free). With an account, I get a set bridgeline with its own dedicated phone number. I use this when I do teleseminars or as a quick, easy way to have a conference call with two or more people at the same time.

Browsers

  • Internet Explorer 8 (free). I really hate Internet Explorer and haven’t liked it since IE6. But I don’t like how any of the other browsers store/organize Favorites so I keep it around for that. Plus, if you do any kind of web design work, you need to test your sites on all the main browsers (of which, IE is still the leader) to make sure they render properly and are cross-browser compatible.
  • FireFox (free). I really don’t care for FireFox that much either. I know. Everyone else loves it. Me, not to so much. But it’s the lesser of all the other evils so I use it.
  • Google Chrome (free). This one is okay. It’s just a good, basic browser without any frills. Let’s put it this way, I don’t hate it. My programmer says it’s best for viewing videos, but it does sometimes crash when I use it for that. Not often, just sometimes. I sort of alternate between all three of these browsers to meet various needs. Too bad there isn’t just one good one out there that does everything well.

Media Players

  • Real Player (free). This one is my favorite because it plays just about all audio and video formats.
  • Windows Media Player (free). I think this comes automatically with Microsoft systems these days. All I know is I’ve had it on my computer from day one, but I really don’t use it at all.
  • Quicktime (free). Same thing–I just keep it around for GPs. It’s sort of like browsers–each one serves a different purpose and it doesn’t hurt to have them all on hand in case you need’em. Although, the pro version apparently has some nifty video editing tools that I plan to explore (some day, LOL).

Computer System Maintenance

  • AVG (free). I actually use the pro version which only costs the ridiculously low price of something like $60 for two years. However, if you are bootstrapping it, they have a free version that will keep you as protected as the Pro version. Norton and MacAfee are notorious resource hogs and definitely not worth the price. I’ve never once had a virus in my entire business life using AVG. Not once!!! (Knock on wood, LOL) But I’ve known plenty of people who got computer infections while running on the cumbersome Norton and MacAfee programs. Why those programs are even still in existence, much less that anyone uses them, is beyond me. Get the light, nimble and infinitely superior AVG–you won’t be sorry.
  • CCCleaner (free). Love this. I don’t use it very often, but it’s a great tool for cleaning up those old, unneeded registry files that often get left behind and sometimes gum things up.
  • Adaware (free). This gets rid of stuff that your built-in cleaners miss and that slow your system down. I couldn’t live without this. Definitely a must-have!
  • Windows Defender (free). On my  main desktop computer, I’m still on Windows XP so this has been on there a long time. Not sure if it’s still the program Microsoft uses to automatically alert you to updates and downloads if you are on one of the newer operating systems. I’m pretty sure it’s different because on our various laptops that are running on the latest versions, I could swear it’s called something else, but don’t quote me on that. I think it’s even automatically installed so you don’t even have to sign up for it if you are on newer systems. But if you don’t have it for some reason, follow the link and you can download it.
  • Belarc Advisor (free). This program is awesome! What it does is scan your system (when you tell it to) and it comes back with a full report of your systems and all the various software you have installed. Very handy when you are moving over to a new computer and need to make sure you’ve installed all the software you own and need.

Virtual Office Collaboration/File Sharing/Project Management

  • HyperOffice. NONE of those other services out there offers the real time, actual document editing/saving/sharing that HyperOffice’s Hyperdrive does. Not Basecamp, not Central Desktop, none. The only thing you can do with those as far as docs go is download them to your computer, open and edit, then reupload them back to the service. That’s just SUPER ridiculously slow if you are dealing with lots of document work throughout the day. With HyperOffice, I can open documents, edit, then save them–all as if they were right there on my computer. No tedious, annoying uploading or downloading involved whatsoever. Badda bing, badda boom.
  • Airset (free with a very nominal monthly fee if you need more space). You could use this for everything, but I only use this with my clients expressly for the calendar feature because you can set a series of reminders that will send automatic emails. I sure wish HyperOffice would do this, but it doesn’t unfortunately. Also, I haven’t been able to figure out a way to create subgroups in Airset like you can in HyperOffice. Yet another reason why HyperOffice offers the superior solution.
  • DropBox (free). AWESOME program with far too many uses and capabilities to list. Just get it. Seriously.

Electronic Signatures

  • Echosign (free). I only just signed up for an account and haven’t quite learned how to use it yet, but it looks like a real nifty tool to have just in case.

Bookkeeping

  • Quickbooks Pro. Hands down, this is one of the best investments you can make in your business. This does everything and keeps it all in one, integrated place: bookkeeping, billing, customer management, tracking, reporting… the list goes on. I honestly don’t understand how anyone can use any of those other piecemeal services out there for billing and stuff like that. And yes, I specifically mean the “Pro” version. That will give you the highest and most functionality and reporting capabilities.

Time Tracking

  • Various Time Tracking Tools (free). I don’t bill by time anymore whatsoever, but sometimes it is useful to know how much time you did actually spend on something, if only for business analysis. This is a list of all kinds of free time tracking tools you can use. Heck, even Outlook has a little timer in it.

Payment Processing

  • PayPal. I have not needed a formal merchant account in nearly 14 years of business. PayPal does everything I need. Some folks say that a true merchant account is cheaper, but the difference amounts to pennies–something I’m not concerned about in the least. To me, versatility and ease of use is the name of the game and PayPal has it in spades, on top of being trusted the world over. And really, any fees you pay are so nominal as to be laughable. They’re a business expense write-off anyway so what are all those whiners out there complaining about?
  • e-Junkie. I adore e-Junkie. If you sell any kind of info products, this is seriously one of the best tools you can use. It will even provide you with a built-in affiliate program.

PDF Tools

  • PDF Converter Pro. This program is so easy to use with lots of robust functionality. One thing it doesn’t have is the ability to create editable form fields (although, to be fair, I don’t know about the latest version; I’m still on a version or two older). Also, another huge drawback is their customer service. There were a lot of glitches when I first installed this program, and I had to be on the phone with them several times which was not fun–foreign customer service people where English was not their first language, long wait times, etc. Now they charge for support! It’s like, hey, if I spend a bunch of money on your software and I need help installing it because YOU made it with glitches, I’m not gonna feel very kindly toward you for charging me for support when you are the one who forced me to call in the first place. You know what I mean? Such a horrible, customer-hating policy. If you are spending that much time dealing with support calls, it might be time to take a look at the software that is causing them. Eh? Anyway, this program serves my purposes for now, but when it’s time to upgrade (which is soon), I’m going to be purchasing Nitro PDF instead.
  • Adobe Acrobat. I have this only because it came as part of a suite of software, but I really never use it. I prefer my PDF Converter Pro.
  • Adobe Acrobat Reader (free). It’s free, but I prefer my Foxit Reader much better (see below).
  • Foxit Reader (free). Quick, easy and free PDF reader. I have it set as my default viewer and like it very much.

Audio Tools

  • Audacity (free). Fantastic program for editing audio tracks. For example, if you work with teleseminar recordings, you can edit out ums and ahs, you can add intro music and sound effects, you can add additional track overlays… there’s just no end to what this program can do!
  • Switch (free). Nifty little program for converting audio files to different audio formats. I use this all the time for quickly converting various audios to .mp3 format.

Transcription

  • Express Scribe (free). Another fantastically robust program that I can’t believe is offered for free.

Web Work & Design

  • Dreamweaver. I use this for soooo many things both for my own business and in the design work I do for clients. I not only design websites with it, it also helps in writing and reading code. I also work up my email and autoresponder templates with this program.
  • CoreFTP Lite (free). I use this to upload files and pages up to the various websites I work with or design, both mine and my clients’. There are lots of different ways to do that and lots of different programs out there that do it, both paid and free, but I’ve used this one for years and never really had a need to explore others. I’m used to it, it does the job, has an intuitive interface, and it’s just been very trusty.
  • EditPad Lite (free). This is a handy little program for stripping hidden code from text, working with plain text, and also when working with basic HTML and other coding.

Design/Creative Work

  • Photoshop. This is professional design standard software (now owned by Adobe and that comes in their Creative Suite packages) that I use to work with photos and graphics.
  • Illustrator. This is professional design standard software (now owned by Adobe and is another part of their Creative Suite packages) that I use to design and work with vector-based graphics.
  • Pixie Color Picker (free). This is a way nifty tool that allows you to “pick” colors from samples using a virtual eyedropper. Seriously, I could not live without this tool.
  • The Font Thing. This is a tool that allows me to easily scroll through all the fonts on my computer system. I use it when I’m doing design work and trying to find the best font for a particular project.
  • SnagIt. This is a fantastic screen capture program that does oh-so-much-more. Yet another must-have!
  • Screenhunter 5.1 (free). This is a little freebie screenhunter that does a great job for grabbing those quick and easy screenshots.

Video Editing

  • Camtasia. Once I get some other things out of the way, I will be doing more video work. In the meantime, I purchased Camtasia and have gotten pretty fluent with it. It is so much easier and intuitive to use than some of the other professional video editing software out there, and less costly as well. LOVE this program!

Video Streaming

  • YouTube (free). I opened accounts with many of the different services out there, but in the end am now sticking with YouTube (at least for videos that are under 10 minutes, which is the YouTube limit). It’s established, widely used and is great for SEO. I also like how you can customize the theme and display of your channel.
  • Viddler (free for personal use). One of the features that I really liked is that you have more flexible customizing options for players and you can embed your logo with an active link on your videos. They have a free account for personal use, but they recently started charging for commercial use. I really do like Viddler and if I was doing more video right now, I would definitely consider paying for the service. But since I’m not, it’s a little too costly to justify given the little I use it.
  • Vimeo (free). I have an account with this one and it’s decent. It doesn’t offer as much customization as Viddler as far as the player goes, but for the amount that I do video, the price is right–free.
  • Ustream (free). I don’t actually have an account (yet), but if I was wanting to do some live video shows, this would be the service I would use.

Audio Streaming

  • Audio Acrobat. A wonderfully versatile program that will stream both audio and video. Not only is it great for your own business and marketing purposes, it’s very widely used so knowing how it works will be a benefit to your clients as well.

All-In-One List Management/Email Distribution/Autoresponder Service

  • Aweber. Honestly, why people bother with free services that don’t scale as their business grows is beyond me. All the time and work they invested in growing their list puts them back in square one when they have to move to a paid service–which they should have just started with in the first place. Don’t be penny-wise and pound foolish! When it comes to purchasing software and services, think with a mind towards what is going to facilitate the growth and success of your business. That’s why this program is an absolute MUST-HAVE as it will help you grow, nurture and keep in touch with your audience and keep those prospective client pipelines moving and shaking.
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So I Wanna Tell You All About My Huge Fail

Remember my beautiful new dedicated Virtual Assistant Business Forms store I announced over this past summer? The one on an actual e-commerce site with its own domain?

Yeah, that didn’t work out so well, LOL.

Originally, it seemed like such a good idea to move my products to their own dedicated store. I thought an e-commerce site would allow me to better organize things and provide a way for shoppers to search for and view products in many different, more convenient ways.

One of the biggest problems I encountered was with the e-commerce template we purchased. It was a fiasco from day one and honestly, I am nowhere nearer to knowing what would have been a better e-commerce template to use on a WordPress driven site.

But I had already committed to this, and I was bound and determined to make it work. I spent beaucoup bucks having my programmer get things working. He basically had to rewrite everything from scratch.

But it was worth it to me. I thought once we were done, we’d have a product site that would be much more user-friendly and easier for my site visitors to navigate. On top of that, there wouldn’t be any monthly fees paid to a shoppingcart service because it was all built in and customized.

Sounds great, right?

Well here’s what happened…

After much, much time and energy, we finally got things looking and working fabulously. I was absolutely loving it!

Moving everything over to the new site, I was prepared to lose some traffic at first. I was even prepared to lose a few customers as the new store required folks to create an account so they could download their products.

The reason I thought this would be beneficial was because instead of links that expired in a certain timeframe, they could always go to their account to download their products. With an account-based system, they would also always have access to the latest versions of any products they had purchased. I thought, who wouldn’t love that?!

Well, sales did slow to a trickle. But I expected that.

Then we discovered another significant issue in the affiliate programming–nothing that affected our affiliates, just stuff that forced more manual processes than should have been. My programmer went to valiant, heroic efforts in getting the bugs worked out, but ultimately he advised me to just scrap things. It would simply cost too much and we’d already sunk soooo much money into recoding everything at it was.

I would have been happy to spend the money if it meant making things work except for one ultimate deal breaker…

I TOTALLY underestimated how much people hate creating accounts in order to purchase things!

As I said, I knew going in that I’d probably lose a few customers due to the account thing.

I never anticipated, however, that sales would pretty much come to a screeching halt. That’s how dramatic the difference was. And so I had to finally admit defeat. The new store was a complete bust.

We’re back to using the original store and sales have come back through the roof!

I know I used the word “fail” in my post title, but I don’t really consider it a fail. I learned a lot (albeit expensively) about consumer buying habits, what works and what doesn’t, and missteps to avoid in future scenarios like this.

I love that I can make decisions without endlessly deliberating over them. I love that I can take leaps, fully commit myself to seeing things through, yet still have the sense to know when it’s time to fold. I know that I still have great instincts in business and nine times out of 10, I’m gonna rock it!

I never want to be afraid to try new things just because it might not work out. Fortunately, I still have that spirit.

And I wish the same for you which is the lesson and the reason I share this with you today.

Rock on, all you fearless entrepreneurs!

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Everything Is Amazing, Happy Thanksgiving Everyone!

I never tire of this segment of Louis C. K. on Conan O’Brien’s show back in 2009 and his gut-bustingly hilarious reminder to be grateful and conscious about the absolutely amazing times we live in.

As Louis C.K. says, all of us should be constantly shouting, “Omigawd!!!! WOW!!!!” for all the extraordinary access to technology and the unlimited possibilities, choice and opportunities we have to captain our own lives.

May you have a warm, fuzzy and deliciously abundant and grateful Thanksgiving!

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