Comments on: Price Is NOT the Bottom Line http://www.grittyva.com/2007/01/24/price-is-not-the-bottom-line/ Saucy business savvy from an industry veteran Sat, 13 Mar 2010 19:03:23 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Logan http://www.grittyva.com/2007/01/24/price-is-not-the-bottom-line/comment-page-1/#comment-49071 Jim Logan Mon, 29 Jan 2007 01:41:16 +0000 http://www.grittyva.com/2007/01/price-is-not-the-bottom-line/#comment-49071 <p>I agree. I don't list prices on my site. And I never will. An exception is intentionally designed commodity "down-sell" services I create to attract customers in a low-risk environment to build confidence and instill trust. </p> <p>I don't list prices because the services I provide are not commodities. I don't sell the things I do. I sell the things I do for my customers. As such, I don't have a "price" people can pay to secure my time. </p> <p>As a professional services provider, my time is the least valuable thing I have to offer. My greatest value is the results my customer's realize from the things I do. </p> <p>I think that's the issue. If you sell "things", you have a price you can share with the world. If you sell the "things you do for your customer", you need a conversation with a prospect in order to arrive at a price. </p> <p>Your point on the purpose of your website is spot on. As a professional services provider, your website should attract suspects and nurture them to become prospects. Becoming a customer takes direct contact....unless you're a commodity. </p> <p>Great post and excellent points!</p> I agree. I don’t list prices on my site. And I never will. An exception is intentionally designed commodity “down-sell” services I create to attract customers in a low-risk environment to build confidence and instill trust.

I don’t list prices because the services I provide are not commodities. I don’t sell the things I do. I sell the things I do for my customers. As such, I don’t have a “price” people can pay to secure my time.

As a professional services provider, my time is the least valuable thing I have to offer. My greatest value is the results my customer’s realize from the things I do.

I think that’s the issue. If you sell “things”, you have a price you can share with the world. If you sell the “things you do for your customer”, you need a conversation with a prospect in order to arrive at a price.

Your point on the purpose of your website is spot on. As a professional services provider, your website should attract suspects and nurture them to become prospects. Becoming a customer takes direct contact….unless you’re a commodity.

Great post and excellent points!

]]>