Daily Archives: February 26, 2007

Don’t Lead Off with Industry Jargon

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I know you’ve heard this one as many times as I have:

“I’m so tired of telling people I’m a Virtual Assistant and having their eyes glaze over.”

That’s because you are using industry jargon instead of telling people what you do and who you do it for.

If you are a Virtual Assistant, you should leading off with something like this:

“I’m an administrative expert who helps small business owners who are struggling to manage everything themselves, but who don’t have the time, space or budget for in-house support. I work in ongoing collaborative parternship with clients to help them grow their business, and be more productive and efficient. I’m one of the ‘Big Three’ experts that all business owners should be partnering with: their attorney, their accountant, and me, their Virtual Assistant.”

You tell them what you do, and then give them the term for it at the end.

This kind of explanation also helps distinguish Virtual Assistance from secretarial services, which provide project-oriented, task-based services.

Virtual Assistant Business Contracts Templates Forms Guides
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