Dear Gritty VA:
What do you think about working locally? –K.S.
When I first started out, I found it much easier to market and establish a client base by targeting my efforts locally.
To be clear, "local" doesn’t mean "non-virtual." Not at all! I still work completely virtually–it’s just that my clients happen to mostly be in either my city, county or state. Once I got established, and found new online avenues of networking, I started getting referrals and contacts from out of state as well.
Really, it doesn’t matter where your clients are. Whether they are across town or on the other side of the globe, you can assist and market to them equally well and just as virtually.
There’s no right or wrong way to do it, but I will say that I think local marketing can sometimes offer even greater and more creative marketing and networking opportunities than the Internet affords, and may help you establish your practice more quickly.
Great news!
My dear friend Laura Lee’s husband, Nick, came through the cancer-removal surgery with flying colors. In fact, there was a bit of a miracle involved.
Last Friday, they went in to the doctor for some further pre-surgery tests. Laura Lee was informed that the cancer was "very deep" and had reached the bone. The prospects were looking pretty grim.
But on Tuesday, after four hours in surgery, doctors reported that they were able to remove all the cancer, and the live cells they tested showed clear edges. They have to wait a few more days for the other tests to come back confirming this.
What else is remarkable is that the extent of the cancer that tests and scans showed previously, were not present at surgery. The doctor didn’t even have an explanation for this.
So no loss of limb. No death sentence. No need for chemo, and possibly, depending on results, no need for radiation treatment.
So now, Nick is home recuperating and Laura Lee is relieved. I want to thank everyone for adding my friends to your thoughts and prayers. I truly believe our collective meditations helped bring about a positive outcome!