Monthly Archives: March 2007

What Does "Reasonably Priced" Mean?

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I’m confused.

What exactly do people mean when they ask that a professional be "reasonably priced?"

One person’s "reasonable price" is going to be another person’s perceived "extravagent, way-out-of-my-league price."

If someone asks me if I’m "reasonably priced," my answer is "Sure. I’m very reasonably priced for a seasoned pro with the superior level skills and knowledge that I offer clients."

I might even think I’m a bit on the "cheap" side.

But a new business owner, one who’s never owned a business before, and perhaps knows little about business and business economics might think I’m really expensive.

On the other hand, a savvy business owner might see that "extravagently" priced service as a bargain in terms of the value and results that I can bring them.

To be perfectly candid, the implication of "reasonably priced" is a bit offensive to me. If someone asks if I’m "reasonably priced," do they really mean to ask if I’m willing to devalue myself and what I offer? Are they asking me to price my service and knowledge at a rate that won’t keep me in business or earn a profit? Are they asking if I would be willing to sell my value at far less than it’s worth?

I understand the need to make the most of whatever resources and budget you have available. But being smart in business means understanding the value of a good investment and thinking strategically.

Sometimes a bargain doesn’t come wrapped as "reasonably priced." Sometimes a real bargain costs a bit upfront, but the results are well worth the investment and end up saving you dollars in the long-run.

Don’t be penny-wise and pound-foolish.

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Stop With the "Home-Based" Stuff Already!

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Okay, okay, I’ve had it up to here with all the "home-based" this and "home-based" that.

Virtual Assistants are especially guilty of this.

Look, gang, you could be running a business out of dumpster for all that it matters. A business is a business. There is absolutely no reason to bring "home-based" into the description.

In fact, many of the marketing experts I’ve been speaking with tell me this is one of the biggest mistakes home-based business owners make–emphasizing the fact that they operate out of their home.

It.Doesn’t.Matter. It’s completely irrelevant, and doing so actually hurts the credibility and professional image you want to portray. All clients care about is whether you are running a committed, professional business that they can depend on.

Take the "home-based" out of it.

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My Interview on The VA Podium

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Last week I was interviewed by the lovely and talented Katrina Chesney of The VA Podium.

Katrina is an AssistU graduate and owner of the Virtual Assistant practice, Portable Hands. (Love that name, by the way!).

Katrina recently began producing a new Internet radio program, The VA Podium, dedicated to empowering Virtual Assistants to success one podcast at a time. She contacted me to discuss my guide, "How to Hire a Virtual Assistant: Your 10-Step Guide to Finding the Perfect Fit."

Katrina is a skillful interviewer, and I had such a lovely time talking with her, both on and off the air throughout the process.

We both thought it turned out very well–take a listen!

The VA Podium Interview: How to Hire a Virtual Assistant

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Feedback on Working with Clients

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As some of you know, I have my own Virutal Assistants. Occasionally, I need to pull in additional talent when my own Virtual Assistants are busy.

Recently, I worked with a newer Virtual Assistant on a special project. She did the work just fine, but there were some aspects of her service and manner that were a little offputting from a client perspective.

I gave her some honest, constructive feedback that I think will help her improve, and felt this was information that all Virtual Assistants could benefit from as well. Read on…

  • When consulting with new clients, be sure to let them finish their sentences. Allow them to finish their complete thoughts before interrupting with your own questions or input. You want to do more listening than speaking in the first part of the consultation when you are doing your information gathering.
  • It’s okay to ask lots of clarifying questions. If you don’t feel you understand completely what the client is asking, be sure to ask. Paraphrasing back to the client is also a great way to make sure you are on the same page with regard to instructions.
  • It’s also okay to ask questions as they arise. Sometimes you don’t realize you have a question until it comes up in the process of working on a project, so by all means ask for clarification or further instructions along the way. That will go a long way in helping meet client expectations and satisfaction.
  • If you get stuck on something or find out that you can’t do something after all, don’t waste a client’s project hours or time by proceeding without permission. It’s okay if you don’t know something, or need to do further research. But do check in with the client. Let them know there’s something you are stuck on, or don’t know how to do or whatever the case may be. Find out what is important to them and ask them to advise you as to how they’d like you to proceed.
  • Make sure you are under-promising and over-delivering rather than over-promising and falling short. This includes timeframes. If you say you can get something done by a certain date, and then continuously ask for more time, that is very off-putting to clients regardless of whether they can extend the deadline or not. What that tells them is that you haven’t given yourself enough space to get the work done and more importantly, that they can’t really depend on your word. They won’t be confident in the future of any delivery dates you give them based on an experience like that. Expectations are far easier to manage if you set them properly at the beginning. If you fail to deliver according to whatever you’ve stated, that will reflect poorly on you and clients won’t be as satisfied.
  • It’s important to get client testimonials. You should be asking project clients and retained clients for both feedback and testimonials (if they are happy) after the successful completion of projects and at least every six months for retainer clients. But there is some etiquette involved when asking for testimonials also. You want to ask for testimonials, but you don’t want to ask prematurely. It’s very inappropriate to ask in the middle of a project. Don’t ask the second you complete a project either, as that comes across as being a little too pushy and indelicate, as if you’re more interested in getting the testimonial and forcing the request than making sure the customer is happy. You want to give the client time to make sure they are satisfied with the work first and that everything works properly. My rule of thumb is one week after successful completion of the project and client sign-off. And make sure you don’t ask for a testimonial until you’ve first asked whether the client is even happy or not.
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What Do You Think About Working Locally?

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Dear Gritty VA:

What do you think about working locally? –K.S.

When I first started out, I found it much easier to market and establish a client base by targeting my efforts locally.

To be clear, "local" doesn’t mean "non-virtual." Not at all! I still work completely virtually–it’s just that my clients happen to mostly be in either my city, county or state. Once I got established, and found new online avenues of networking, I started getting referrals and contacts from out of state as well.

Really, it doesn’t matter where your clients are. Whether they are across town or on the other side of the globe, you can assist and market to them equally well and just as virtually.

There’s no right or wrong way to do it, but I will say that I think local marketing can sometimes offer even greater and more creative marketing and networking opportunities than the Internet affords, and may help you establish your practice more quickly.

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Cancer Update

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Great news!

My dear friend Laura Lee’s husband, Nick, came through the cancer-removal surgery with flying colors. In fact, there was a bit of a miracle involved.

Last Friday, they went in to the doctor for some further pre-surgery tests. Laura Lee was informed that the cancer was "very deep" and had reached the bone. The prospects were looking pretty grim.

But on Tuesday, after four hours in surgery, doctors reported that they were able to remove all the cancer, and the live cells they tested showed clear edges. They have to wait a few more days for the other tests to come back confirming this.

What else is remarkable is that the extent of the cancer that tests and scans showed previously, were not present at surgery. The doctor didn’t even have an explanation for this.

So no loss of limb. No death sentence. No need for chemo, and possibly, depending on results, no need for radiation treatment.

So now, Nick is home recuperating and Laura Lee is relieved. I want to thank everyone for adding my friends to your thoughts and prayers. I truly believe our collective meditations helped bring about a positive outcome!

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The Power of Thank You

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ThankyouAlways say thank you. Always.

I can’t tell you how many times I’ve helped out other business owners and entrepreneurs, and have yet to receive a simple thank you. And this is often from some big names.

Sometimes, I’ve approached them to offer help. Other times, they’ve asked for my assistance or advice.

For example, I recently gave some feedback to a very well-known guru on a particular system the guru was using. Turns out, this was on something the guru knew was a problem and had been wanting to change and improve. The guru contacted me to ask some questions, and I was very happy to relate what I knew, which was quite a lot.

And you know what happened next?

Nothing. Nada. Zip. There was absolutely no further response, much less anything in the way of "Thank you. I really appreciate your time in responding to me."

Don’t get so big for your britches that you forget simple manners. And if you think you don’t have time to be bothered, well, then consider the fact that from a business standpoint, you don’t want to become known as someone who is just a user, and not genuine after all. Not good for business.

It really doesn’t matter what the scenario is. Everyone appreciates being recognized, and there is nothing as ill-mannered as forgetting to thank those who help you along the way.

It makes the world a better place, and in the process, you show your class and good breeding (or not as the case may be).

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Please Send Your Positive Energy and Prayers

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ProtectivecircleI’m posting today about a dear, dear friend and colleague of mine–Laura Lee Sparks and her husband Nick.

Nick was diagnosed with cancer a couple years ago, went through treatment (surgery, chemo, radiation) and won that round. Just a couple short weeks ago, he was again diagnosed with cancer, and it’s pretty serious.

On top of Nick’s own health issues, Laura Lee and her family have been dealing with more than their fair share of "stuff" over the past couple years. Laura Lee has also been taking care of her mother (financially and now physically) since last year when she suffered a stroke.

Laura Lee has been such a wonderful and steadfast friend. Unless you knew her, you wouldn’t know just how much she gives of herself to her family, friends and clients. (Oh, yes, speaking of clients–on top of everything she is trying to maintain her successful Virtual Assistant business!)

She’s the rock everyone leans on, and I tell ya, there’s a special place in Heaven for people like her.

Suffice it to say that she and her family could really, really use any and all thoughts, prayers and positive vibes friends and strangers can send. I hope you will join me in sending out a protective circle of love around her and her family that they will come out victorious in this next round. Feel free to post your thoughts, prayers and comments here, too, so she can read them.

Here is a group I created (called NICKS) on a site where you can light a candle and say a prayer. Please light one for Nick and Laura Lee Sparks, that Nick may lick cancer again, and stay strong and optimistic during his treatment and recovery: http://www.gratefulness.org/candles/candles.cfm?l=eng&gi=NICKS.

Just click on an unlit candle and it will walk you through the rest. (It’s completely free, by the way.) Candles stay lit for 48 hours, and you can light as many candles as you like. You can use my link here to find your way back to the group.

Please join me in this gesture. It means a lot!

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I'm Not Your Partner?

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There’s a discussion happening on a listserv I belong to regarding use of the term "partner" that many service professionals use to cultivate client relationships.

It seems a marketing expert takes issue with service providers using that term because in her view it’s detrimental to their marketing and that (all) clients will be indignant and find it repellent.

That’s a really sweeping (and inaccurate) generalization.

What she’s confused about is that service professionals who use that term in their marketing message are not talking about business partnerships in the legal sense. They are using it to convey the deeply collaborative and ongoing relationship they offer and seek to establish with prospective clients.

It’s also used to graciously bring home the point that service providers are not subservient, menial laborers in the relationship, that both provider and client will more accurately be in a business relationship of equals working in collaborative partnership.

This isn’t a new idea at all, nor one that is the exclusive domain of Virtual Assistants. And I have to say, I’m a little concerned about the knowledgeability of any business or marketing expert who isn’t familiar with the concept.

As a fellow business owner, my services complement my clients’ businesses and instill value. In the relationship I’ve established with my clients, I often become their best cheerleader, supportive confidante, objective sounding board, and trusted advisor. And I expect my clients to treat me with as much regard, professional courtesy and respect as I extend to them.

Being a boutique service, I want to connect with my client on a person-to-person level. Virtual Assistance is a personal service with an ongoing relationship. If I choose to work with a client, it’s because I feel a good rapport with him or her, and find their business and work interesting.

I also can’t separate my intellect from what I do. I’m not running a secretarial service or selling a commodity. As a seasoned professional with considerable skill and experience, I’m not in business to mindlessly take orders. I consider myself part of my clients’ team (as do they), and I’m always thinking on their behalf.

I have lots of business savvy to share, and thoughts and ideas to contribute. I want to work with people who value and desire those qualities.

So the term "partner" fits perfectly with that message. In fact, it attracts exactly the kind of people I want as clients. And if anyone is repelled by it, it’s an excellent indication that we wouldn’t have been a fit on any level.

Trust me–it ain’t hurting my business or marketing. Quite the opposite. ; )

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