Daily Archives: April 6, 2007

Is Truth Important Anymore?

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I’ve been thinking a lot about the idea of truth these days. I see so much going on in our industry that is so far removed from the truth, especially from so-called industry leaders, sometimes it really gets me down.

Is truth important to anyone anymore?

What about in marketing? Is it okay to fudge numbers or make claims that aren’t truthful or accurate if you think it’s going to help further the industry?

Is accuracy, truth’s cousin, important at all?

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