We were having a discussion on our Virtual Assistant networking forum the other day. One member had hired another member to write and distribute a press release for her. She did a fabulous job and the other member was just pleased as punch. She got a well-written press release, something she admitted she couldn’t have done as good a job at, and saved herself some valuable time.
This got me to thinking about all the info products sold out there in Internet-land. Info products are geared for the do-it-yourselfer (DIY). DIY is great for bootstrapping, and there are some things that just inherently require you to lend your own mind and personality to in order to be get it just right and make it uniquely yours.
And even if you don’t intend to do something yourself, as a business owner, you still need to have some level of intelligent understanding of certain things in order to know what you need, hire the right pros, and get what you need done for your business.
But don’t forget that DIY can only take you so far, and often doing it all yourself keeps you from moving forward in your business. Contrary to popular belief, doing everything yourself actually wastes money and resources instead of saving them.
None of us are experts at everything so when you can, outsource to someone who might be able to put a better spin on things that you might not have the time or ability to do yourself.
In the process, you’ll get to experience what clients experience when they hire us Virtual Assistants, and wonder "now why on earth didn’t I do that sooner?!"
Thanks for commenting. Yeah, the virtual assistant term is really completely idiotic to...
