What Address Should I Use?

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Dear Gritty VA,

As a Virtual Assistant, my business is naturally an online virtual office, but I’m not comfortable putting my home address on my website. Do you think using a post office box instead of a physical address will make my business look less credible? –PT

Since I’m a former private investigator and know of the dangers, I don’t recommend using your home address. However, any address on your website is better than no address.

Remember, your business website has to do everything it can to instill trust in prospective clients. Think about your own shopping and online business interactions. If you’re like most people, you feel suspicious and distrustful about sites that don’t have any kind of address. It makes you wonder how legitimate they are.

These days, a post office box is perfectly acceptible, and won’t detract from your credibility or professionalism.

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