Monthly Archives: June 2007

Are You "Managed" By Your Clients?

As a self-employed business owner and Virtual Assistant, what do you think about the idea of being "managed" by clients?

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Disappointment

Dear Gritty VA:

I thought I had landed two retainer clients recently. Well, last week one fell through before it started, and I just received an email giving me 30 days notice from the other. I’m so disappointed! ~ CC

Yes, this can definitely be disappointing, but don’t give up. One of the things I had to realize when I lost one of my first clients is that nothing is static; eventually there would come a day when they would not need me for whatever reason. This is why it will be important to maintain a constant marketing effort and presence, even when your practice becomes full.

There is some good that can come out of this. Use it as an opportunity to poll these two clients for their feedback. Ask the first one why they didn’t go with the service, and then get some service feedback and possibly a testimonial from the second one.

And, of course, it’s another opportunity to demonstrate your utmost professionalism, thanking them, and asking them to refer you to others. You could take that even one step further and ask them for the names of at least three people they think might be interested in your services.

This is also as good a time as any to draft a feedback questionnaire that you can send to both current and prospective clients. I have one for prospective clients who didn’t hire me for whatever reason (I want to know why and what things are important to them), and then I have another for my retained clients that I send to them every six months or so (I want to know how I’m doing, and ask for their ideas and suggestions). I also have one that is just for project clients that I send at the completion of a project. The kind of information you get from clients is worth more than it’s weight in gold.

If you’d like a really thorough feedback questionnaire that’s already drafted, check out my organization’s Virtual Assistant Business Forms store.

Keep plugging along, CC. It will happen!

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Charging for Supplies

Dear Gritty VA:

I have a client who needs a presentation created and then put on CD. I’m not sure how to charge for the CD since I buy them in bulk. Plus, this situation makes me wonder what to do about the future when I need to charge for supplies. What do you suggest. ~ MD

Well, there are a number of ways you can go about it.

  • The client can supply the CDs and you won’t have to worry about.
  • You can use your own supply, divide the number of CDs into the price for the box and use that amount to charge per CD at cost.
  • You can provide supplies such as a CD at a fair mark-up value.
  • You can make sure you are charging a profitable rate or fee that allows you to throw in the occasional incidental supply and include the CD at no additional cost.

You are perfectly entitled to be reimbursed for expenses. Sometimes providing supplies at-cost is reasonable and makes sense. But don’t forget that when you provide supplies, it’s also common business practice to add your own markup.

For example, I might buy a box of hanging folders for $7.95 + tax, making the per folder cost $0.35, but I might charge clients $0.50 per individual folder, and then charge that standard cost on a case by case basis. I might not bother to charge for a single folder it if it’s a one-time situation, but if it’s a special project or an ongoing task that requires regular use of this supply, I will pass that cost onto the client.

At the same time, there’s something to be said for not sweating the small stuff so that you don’t come across as nickel and diming to the client. In the case of project work that I’ve made good money on, I’m sure not going to worry about the cost of little ol’ CD.

Determining what tack is appropriate for a given situation is a sensibility you will develop as your grow into your business ownership. Whatever you do, just don’t forget that you are in business, not charity, and you don’t have to be apologetic for any of the business decisions you make with regard to compensation and making a profit.

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Why Setting Boundaries and Policies Is About Excellent Customer Service

Lots of folk like to think customer service is all about saying "yes" to anything and everything. That’s a recipe for not only unhappy business ownership, but poor customer satisfaction as well.

If you’ve followed my writings for any length of time, you know I talk a lot about the importance of making sure you take care of your needs first in business. That you’re working with people you like. That you’re doing work you love. That you’re charging a profitable rate, and getting paid on time and fairly for the value you provide.

Having those needs met is vitally important to service delivery. A miserable service provider will inevitably become surly and resentful, do sloppy work, drag their feet and miss deadlines. That’s definitely not good for business, and makes for very unhappy customers.

Setting clear boundaries and policies sets the foundation for providing excellent customer service and creating a happy client experience.

A client who doesn’t know what the boundaries are is bound to step over a line they don’t even know exists. Likewise, if the protocols and policies in your business haven’t been clearly outlined, you leave clients to make their own way. Invariably, this leads to them doing or expecting something that doesn’t jibe in some way with how you do things in your business. And us being human, we end up getting irritated with these clients.

But why? They aren’t mind readers. You have no business feeling frustrated with clients (which, by the way, they will sense no matter how well you think you are hiding it) if you haven’t clearly communicated your standards.

No one likes to step falteringly or feel their way forward in the dark. Your policies are the road map clients need to do business with you. Clearly articulated policies put clients at ease because they then know how things will proceed. They know what to expect and when. In turn, they will feel more confident in you and find working with you easier and more pleasant.

The purpose of your policies is to create the optimum conditions that allow you to deliver on your promises and create the very best client experience that you can. Don’t hem and haw and expect people to read your mind–tell clients what you need. Find out what they need and want. Then share with them the polices and standards you have set in your business that allow you to achieve those desired outcomes.

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Is This an Attractive Marketing Message?

"I don’t have any background, training or experience doing ____. I have no frame of reference about the required aptitudes, proficiencies or knowledge required to do ____ work at a professional level. I’ve never worked as a ___, but no one needs experience to be a ____ professional. I’m smart and a fast learner. It might take me five or ten times the amount of time to learn how to do something, but I’m cheap. And even though I call myself a ___, really, I’ll do anything even if I don’t have any experience or demonstrable skill. Of course, I also might not find the right answer or still not do something right even after spending all that time "learning" something. But don’t blame me; you get what you pay for. I’m really not interested in what you need as a business owner; I’m only doing this so I can stay home with my kids. Hey, do you wanna be a ____?"

What do you think?

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Question for You

Do you think anyone can be a Virtual Assistant? Why or why not? What skills, knowledge or aptitudes are necessary as a professional Virtual Assistant?

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Client With a Strong Personality

Dear Gritty VA:

I have a client who routinely doesn’t pay me on time. This is how he lives. He pays everyone and everything late. I know he is happy with my work, and he shifts more to me every month. However, I would almost rather he didn’t as I don’t want him to become my biggest client when I don’t know when he’ll pay me. But this isn’t even the biggest problem.

The other day he stated he wants to get no calls, and informed me that he was going to forward all his phone calls to me to handle. Needless to say, I was speechless. I explained that I wasn’t set up for complete customer service, that I like having my set hours and not working on weekends, that I didn’t want my other client work interrupted throughout the day, that it would be hard for me to concentrate, and that I wasn’t interested. Well, I haven’t heard from him since (and, of course, he owes me money). What to do? ~ MJ

The bottom line is you don’t owe any client any involved explanations, excuses or apologies about why you don’t want to do something. If you don’t want to do something, don’t do it.

When a client asks you to do something that you are not interested in doing, simply tell them it’s a service you don’t provide. Period.

Okay, I’m gonna be tough here, but I’m talking to everyone, not to just to you personally: Buck up.

Stop being a victim. You are a business owner–not an employee. You own your business, and it’s up to you to decide what services you want to offer, what your boundaries are, and to clearly communicate to clients your policies as well as your expectations for mutual courtesy and respect (and payment!).

I would consider it no loss to be done with this client. However, he still owes you money, and that I would not allow to slide. Send him a final invoice of everything due, and indicate that it is past due and expected to be paid immediately. You could also attach a cover letter reminding him that communication is a very important part of your business relationship with clients, and that consistent on-time payment is your expectation. Let him know that you are open to having a conversation with him (that is, if you really want to), but in the meantime, the past-due amount is expected in full upon receipt, and all work will be put on hold until payment is received.

If he does not pay, you will have to decide how you are willing to proceed. Personally, my next step would be having my attorney send him a letter.

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