Daily Archives: June 9, 2007

Is This an Attractive Marketing Message?

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"I don’t have any background, training or experience doing ____. I have no frame of reference about the required aptitudes, proficiencies or knowledge required to do ____ work at a professional level. I’ve never worked as a ___, but no one needs experience to be a ____ professional. I’m smart and a fast learner. It might take me five or ten times the amount of time to learn how to do something, but I’m cheap. And even though I call myself a ___, really, I’ll do anything even if I don’t have any experience or demonstrable skill. Of course, I also might not find the right answer or still not do something right even after spending all that time "learning" something. But don’t blame me; you get what you pay for. I’m really not interested in what you need as a business owner; I’m only doing this so I can stay home with my kids. Hey, do you wanna be a ____?"

What do you think?

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