What Is Virtual Assistance, Really?

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This is probably one of THE most frequently asked questions I get, usually from folks who are starting to get an inkling that Virtual Assistance is something different from freelancing, telecommuting, secretarial services, virtual staffing and "team VAs."

Virtual Assistance is a brand of administrative support that is, in fact, different from all these things. It is a self-employed profession based on the concept of working in an ongoing, continuous, one-to-one relationship with clients in a right-hand professional capacity. It’s completely the opposite of working on a sporadic, occasional or one-time transactional basis, or as an employee or worker.

It’s also about working with clients in an across-the-board capacity. That doesn’t mean that you do EVERYTHING for clients; rather it means that you are providing some sort of package of administrative support to clients in an ongoing, collaborative basis.

The term "Virtual Assistant" is not a catch-all phrase to denote anyone who does anything virtually (e.g., someone who does web design is not a Virtual Assistant; that is a web designer). And a virtual worker or remote worker is also not the same thing as a Virtual Assistant.

What distinguishes the Virtual Assistance brand is that the support is:

  1. Administrative
  2. Collaborative (i.e., ongoing, continuous and not project-based)
  3. Across-the-board (i.e., a rounded package of support; not any one single, line-item, transactional service)

Single, line-item administrative services are not individually Virtual Assistance. Those are simply secretarial services. With Virtual Assistance, it’s the across-the-board, collaborative administrative support comprised of many different administrative functions that is the service. Get it?

If this is the brand and model of administrative service you are providing, you are a Virtual Assistant. :)

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2 Comments

  1. Posted October 13, 2007 at 10:26 am | Permalink

    Very well said, Danielle. There seems to be so much confusion within the different VA circles. In my prior secretarial service business, even though I had regular clients, the work I did for them was project oriented. As a VA, I am focused on partnering with my clients—knowing where they are at in their business, where they want to go with it, and how I can assist them in achieving their goals. This relationship is so much deeper than I ever experienced with my secretarial services business. I love it! Participating in the AssistU Virtual Training Program really solidified this for me. It’s all about the relationships. :)

    Thank you for continuing to educate VAs and the public on what a VA is.

    LJ

  2. Posted October 27, 2007 at 2:15 pm | Permalink

    Great post, Danielle! I particularly appreciate your emphasis on the aspect of support across-the-board. This is an important distinction, IMO.

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