Loading ...Are you using the word “affordable” in your marketing messages?
STOP IT!!!!
Every Virtual Assistant should pull that word off their back, slap it silly, throw it on the ground and stomp it out of their vocabulary. That word should be taken out back and unceremoniously shot.
You never want to brand yourself as “affordable.” What that actually does is brand you as “cheap” in the minds of prospects, and no business can afford to be viewed as “cheap” in any way–not unless you want to draw cheap-minded clients to you.
And guess what cheap-minded clients are about? Right–they don’t want to pay.
They will haggle and dicker and finagle and manipulate any way they can to get out of paying for your time, skills, knowledge, and the value those things instill in their business. They will challenge your standards, devalue your work and nitpick every second of every bill, always wanting more of something for nothing.
So do you really want to be the McDonald’s or Walmart of Virtual Assistance? Are those really the kinds of clients you want to draw to you? And have you even thought about how many of the cheapo clients you’d have to work with to even come close to what you’d make at a regular j-o-b? Is that really why you went into business for yourself?
If not, then take that word out, and play to the value-thinking, quality-minded, smart, successful and financially able business owners you deserve to work with (and who deserve to work with you).
