Daily Archives: November 13, 2007

Be an UN-Cola

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As the founder of a Virtual Assistant association, the Virtual Assistance Chamber of Commerce, I’m in a position to see lots of new Virtual Assistant websites.

In the last year, I’ve been noticing Virtual Assistant website after website using the new, and apparently free, Microsoft Live templates.

Having a website is better than having no website at all. But folks, I gotta tell ya, y’all are nothing but a drop in a bland sea of colorless water.

If you want to do yourself and your business a favor, at your first opportunity, hire a professional to design a business website for you that has some personality and your own unique branding. A custom-designed (read non-template) website is one of the easiest ways to differentiate your business. If you are serious about your business, it’s one of the smartest investments you can make.

And while we’re at it, stop plagiarizing each other, for gosh sakes! Not only will you find yourself in hot water with your colleagues, but I can’t tell you how many clients have complained to me that "Virtual Assistant websites all look the same, and they all say the same thing."

Stop being a lemming and start actually thinking about your own brand, and putting your own unique personality and twist on what you do. Be an UN-cola!

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