Loading ...Look at this press release: http://www.emediawire.com/releases/home_bu…prweb821374.htm
Notice what the quote box says:
"Virtual assistants are the low-cost, low-commitment way to start getting some of that suffocating, time-sucking work off the desk, and into the hands of a professional who is trained to get it done correctly in the least amount of time."
In the very same breath, this guy says we’re "low-cost, low-commitment" while at the same time calling us professionals.
If someone is a professional, who is "trained to get the job done correctly," guess what? That’s going to cost something.
And working with clients who don’t make a commitment is one of the quickest ways to drive your business into the ground. I don’t know about you, but I save my efforts for those who understand that a commitment is necessary for our work together–they are the most profitable clients to work with, and the most gratifying.
This industry has GOT to get off the pricing conversation. Every single time you focus your marketing message on how "cheap" you are, on how much money client’s will save over employees, you are focusing them on money.
Look how that message has educated this fellow. And now he–an industry outsider–is in turn educating your marketplace to expect you to be cheap and expect no commitment.
Is that really your message? Is that really all your solution has to offer? Is that all your services do for clients–give them a cheap way out? Do you really have to "bribe" people to work with you like that?
If you focus your message on "cheap" and "low-cost" and "low commitment," guess what kind of clients you’re going to attract? You think you’re gonna make any money to keep you in business that way?
This industry really needs to change the conversation it has with our marketplace. Here’s a shocking revelation for you: You don’t need to talk about cost whatsoever in your message.
Instead, start thinking about what your services do for clients. What results does your working together bring to their business? How might their business growth and profits be positively affected? What does that mean to their life?
That’s the conversation you want to focus on.
Let me...
