Loading ...In the Client’s Guide to Virtual Assistance, we talk about Virtual Assistance being a specific brand of administrative support. That’s because it is a very intentional and specific business model and method of service delivery.
Lots of Virtual Assistants lament that when they tell people they are a Virtual Assistant, they are met with blank stares because no one knows what that is. Some feel the solution lies in getting the term populated in directories and online categories.
But I tell them this… Don’t get hung up on the term Virtual Assistant/Virtual Assistance. It’s not important. What IS important is that people calling themselves Virtual Assistants understand themselves what Virtual Assistance is so they can properly educate the marketplace.
Virtual Assistance is ongoing, collaborative, systemic administrative support. It’s about delivering a package of assistance comprised of several tasks and areas of support in an ongoing, continuous relationship with clients.
And that’s because administration isn’t a one-time event. It’s not any one project or stand-alone task. It’s not something that is done once and it’s done forever. That’s why project work and single, occasional stand-alone tasks are not Virtual Assistance.
Because administrative is many things that are done always, continuously, throughout the life of a business. It’s the very backbone of every business.
That’s what makes Virtual Assistance what it is.
