Loading ...As Virtual Assistants, I think I can safely say that most of us LOVE, LOVE, LOVE our work.
We love helping people. We love working on computers and using technology tools. We love our craft and putting our administrative talents to use. And we really love when we can actually see our clients grow as a direct result of our support and administrative expertise. We know we are making a real difference in our clients’ lives and businesses.
But running a business isn’t all peaches and cream, is it? Marketing can be a chore and daunting task. It’s often difficult to get clients to understand what you do and why they should work with you. Finding the right clients isn’t always easy. You might even be wondering, “Freedom? What freedom? I barely have time to sleep at night with all the work I have to do.”
Perhaps the biggest frustration of all for Virtual Assistants is that they can work like dogs and still not make any more money.
At the root of all these issues is the fact that Virtual Assistants are still trading hours for dollars. Part of the reason they stay stuck there is because they don’t know how to articulate the true value of their service to clients. They end up using the same, ineffectual script on their Web sites that everyone else in the industry does. The problem with the “script,” however, is that it only emphasizes money:
“Save money on this…” “Get a discount on that…” “Here’s what you’ll save…” “You won’t have to pay for…” “Do this and get 50% off…”
Do you see what this tells clients? It focuses them on nothing but cost. It says to them, “My service has no other benefit except that you can get off cheaply.” These are the tactics of those who don’t have an understanding of the very real value they offer beyond mere time and think clients must be bribed into working with them.
If you remain stuck on the idea that you are selling hours, and incentivizing on top of it, there most certainly will be a cap on how much money you can feasibly make because you only have a finite number of hours to sell. Plus, the better and faster you get, the less money you’ll make — while none of the value and benefits the client receives from your work is reduced. Is that profitable or fair to you?
If any of this is speaking to you…
If you would love to stop watching the clock and make way more money than you are now without having to work harder or longer hours…
If you have difficulty finding your own creative voice and articulating the value of what you offer in a way that is entirely unique to you and your business…
If you are ready to take your business to the next level and learn of a better way of operating, one that allows you to create a smoother-running, easier to manage, more profitable business that requires far less administration than you ever imagined possible… then my latest workbook is for you.
In this 21-page tutorial, “Understanding Your Value: How to Craft Your Own Unique Value Proposition and Cash In on Value-Billing Methodologies” (WBK-38), I will help you identify and gain a deeper understanding of what it is you really offer your clients and the greater implications of that value in their businesses.
Step-by-step exercises will walk you through the process of crafting your own unique value statement, one that will have more attractive, tangible meaning to your prospective clients and have your message standing heads and tails above the crowd. You’ll also get easy-to-do, practical ideas and how-tos for implementing value-billing methods and strategies that frame your service in new ways and allow you to work less while making more money.
==LIMITED TIME INTRODUCTORY OFFER==
Regular visitors to the Virtual Assistant Business Forms Store will purchase this workbook at the introductory price of $47. However, you can get this guide at an additional 30% off the introductory price for a limited time until midnight, July 31, 2008, by signing up for our VIP Status mailing list. Simply fill out the form below. Once you verify your subscription, you will be sent a message containing the special discount code.
I can’t wait to share this with you and watch the revolutionary changes that can take place in your practice!
