Monthly Archives: August 2008

Virtual Assistant Industry Survey: We're Almost There!

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I want to thank everyone who has participated in the 2008 Virtual Assistant Industry Survey so far. I’m so excited! As of this writing, we have 425 participants. We are *this* close to making our goal of a good, solid 500. We got a late start last year and had to extend the survey period a few more weeks. This year, I think we just might have everything on track. Yea!

Which brings me to what I wanted to ask you… With your help, we can meet that goal of 500. When surveys have high numbers of participation, the results are way more meaningful and interesting. I’ve been looking at the results occasionally and let me tell you, after already doing two previous surveys, this one is proving to be the most informative yet. I can’t wait to share with you!

(Of course, in order to get the free survey results report, you have to participate and then sign up for the survey report mailing list at the end).

So here’s how you can help spread the word, get those reminders out to folks who might have intended to participate but forgot, and get that last participation boost in the door before the end of the month:

  1. Add some survey flair to your website and blog: http://www.virtualassistantnetworking.com/surveyflair.htm 

  2. Add some survey flair to your Facebook account. I’m not Facebook savvy myself, but if you send me a Friend Request, I’ll add you and then send you the survey flair I created there. My Facebook account is (I think, LOL): http://www.facebook.com/profile.php?id=697172996 (Someone let me know if that’s not it, LOL). 
  3. If you Twitter, post a link to the survey and tell your Twitter followers and friends. Here’s the survey link: http://www.virtualassistantnetworking.com/survey.htm 
  4. Post an announcement/reminder on your Facebook, MySpace, LinkedIn accounts (as well as any other social networking sites you frequent). 
  5. Post a reminder to your Virtual Assistant buddies in the forums and listservs you participate in. We know the survey has a lot of questions and many folks will appreciate the reminder to go back and complete the survey before the survey period ends (and so they can get their free report). 
  6. If you belong to other biz forums, boards and listservs, post an announcement there as well. Virtual Assistants are business owners, too, and there are bound to be some colleagues there who haven’t yet heard about the survey.

I’m really looking forward to sharing the results with you once the survey period is over. Your assistance in spreading the word is most appreciated! And if you have other ideas for promoting the survey and where, please do let me know so we can implement them next year.

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Grateful Mondays: Modern Conveniences

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I hate cooking with a passion.

Well, maybe that’s overstating it, but not by much. I generally dislike cooking and baking, but every once in awhile I’ll get the urge.

I’ve realized that one of the main reasons I dislike being in the kitchen so much is all the slicing and dicing that is necessary. But I do appreciate the fact that it’s definitely healthier to make things from scratch using natural ingredients you buy yourself and know to be wholesome and full of nutrients.

So in an effort to make things as easy as possible, which in theory would then push me to do more o’ that healthy, wholesome home cooking, I went on a quest for a food processor.

Originally, I was going to get one that was both a food processor and a blender so I could slice and dice AND make my smoothies without having to clutter up the countertops with all kinds of machines.

I didn’t end up getting the two-in-one, but I just love the food processor I ended up getting. It’s a Cuisinart Pro Custom 11-Cup Food Processor.

OMG! What on earth did we do without this thing? Rob is usually a stick in the mud when it comes to modern conveniences, but even he begrudgingly admits to appreciating our new gadget.

You can actually find me in the kitchen sometimes making stuff nowadays!

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Free Teleseminar on Amazing Customer Service

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Don’t miss this month’s free Guest Expert Teleseminar hosted by the Virtual Assistance Chamber of Commerce. Kevin Stirtz, otherwise known as the “Amazing Service Guy,” is our guest this month. He’s going to talk about how you can provide amazing service and never lose another customer. Here are the details:

Amazing Service: Never Lose Another Customer

Presented by Kevin Stirtz, the Amazing Service Guy

If you’re in business, there’s one interest we all share— how to gain and retain customer loyalty.

Amazing customer service is what it’s all about. But what gives your service that “WOW!” factor that keeps clients coming back for more?

Customer loyalty can be the silver bullet that keeps your company growing and profitable. A study by Bain & Company suggests a 5% increase in customer loyalty can produce a 25% to 95% increase in profits.

This session will help you increase loyalty more than ever before. You’ll learn real-world strategies to make sure you’re delivering exactly what your customers want and doing it better than anyone else. Afterward, you’ll have new ideas and tools you can implement right away to increase customer loyalty, customer retention, referrals and profits!

DATE: Thursday, August 21, 2008
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
DURATION: 60 minutes (please call in 10 min. early)
COST: FREE!

WHO SHOULD ATTEND? This class is open to all Virtual Assistants, small/boutique business owners, solo professionals, solopreneurs and independent professionals. Invite your business buddies! If you know some folks who would like to attend, feel free to copy and paste the contents on this page, and post invitations on the forums, listservs and groups you participate in.

REGISTER TODAY!

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Grateful Mondays: Visual Delights

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There is a neighbor down the boardwalk here who has six resident hummingbirds populating the flower garden he’s grown on the side of the hill. Recently, I took a little early morning stroll and was able to catch this beautiful footage…

Can you spot the hummingbird in this shot?

I love these little guys. They’re like the little terriers of the bird world. Little bundles of energy who think they are bigger and tougher than they are. They’re very territorial and always squabbling with each other.

And they are sooo tiny… this guy wasn’t even as long as my thumb! You’ll see something shoot by like a bullet, thinking at first it’s a fat little bug, but then you realize, nope… that was one of the hummingbirds. :)

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Clients Listen With Their Eyes

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The title of today’s blog post is borrowed from one of my favorite marketing experts, Mark Merenda of SmartMarketing.

Mark graciously gave me permission to share one of his recent SmartBlog posts with you because its topic is something Virtual Assistants can take a cue from as well, which is the idea that clients will make instant, conscious and unconscious judgments about you and your business based on nothing more than what your website and marketing materials look like.

Clients will directly correlate the level of your skills, expertise and value with the quality of your website and other marketing collateral. No matter how illogical that is, no matter how you think they should be judging you, it is a fact nonetheless. Which is why I’m always preaching: Stop the DIY and get a professional to create your business image.

I’ve talked about this before, but I always love how Mark gets these ideas across in such an elegant, but no-nonsense, way. That comes from his being a journalist in a past life, I guess. But his expertise comes from building and running a multi-million dollar marketing firm that gets its attorney and financial service professional clients multi-million dollar results. So he knows of what he speaks… and it’s advice worth heeding.

Your Potential Clients Listen With Their Eyes

By Mark Merenda, President, SmartMarketing

When I speak to lawyers about the power of image, they often get resentful and turn the discussion into a moral question: “What should matter,” the lawyer says, “is what a good lawyer I am.”

I’m afraid I sometimes fail to contain my sarcasm and respond, “Yeah, that’s like going into a singles bar and thinking, what should matter is what a good person I am.”

There are a million holes in this argument, but let’s start with one. Almost no one, apart from another lawyer, is in a position to know and judge how good a lawyer you are. In general, people are not blessed with broad legal knowledge, nor with x-ray vision. When you take the position that you don’t need a sophisticated corporate image, or a “slick” brochure, or a “fancy” website, you are irrationally demanding that others simply know how great you are, without your having to go to the trouble to convey your greatness by any visual means.

Malcolm Gladwell brilliantly explored the phenomenon of first impressions and snap judgments in his book “Blink.” His conclusion: almost everyone makes up their minds about other things (people, companies, products, situations)  in the first 30 seconds, and once they have, it’s almost impossible to get them to change that impression.

Women know this better than men, because biologically speaking, men overwhelmingly judge women by their looks. Thus the multi-billion dollar fashion and make-up industries.

NBC’s popular “Today” show regularly “ambushes” women outside their studios for a free makeover, a segment that appeals greatly to its female audience.  Some of the results are staggering. (Click on image to enlarge.) Keep in mind, this person is exactly the same inside in both photos. But imagine the reactions to her in both of her incarnations — in her social life, her romantic life, and in the workplace. Imagine you were the employer and each of these “two” women (actually the same woman) presented “themselves” for a job interview. What would be your impression of each? Which would you be more likely to hire?

Want a little more fun? Check out your favorite celebrities without their make-up. These are people of huge talent and gifts and success. How good an actor he/she is should be the most important thing, right?

We think that the overwhelming evidence of our eyes should not be the most important thing in judging others. But it is. You can curse human nature and refuse to participate, or you can accept it and make it work for you.

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Get Your Virtual Assistant Industry Survey Flair!

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You can help make this the best year yet for the Virtual Assistant Industry Survey. The more Virtual Assistants that participate, the better, more informative and representative the results will be for the industry.

We are a little over the halfway mark in meeting our participation goals of at least 500 respondents. Tell all your Virtual Assistant buddies. Let your colleagues know by reminding them in the forums and listservs you belong to. Post the information and links to your blog.

To make it a bit more fun, we’ve also created some flair for your websites and blogs to tell the world you are an active, contributing member of your profession. You can pick up your survey flair in three different color options here:

http://www.virtualassistantnetworking.com/surveyflair.htm

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Virtual Assistant Survey Going Like Gangbusters

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Wow! The Virtual Assistant Industry Survey is going like gangbusters so far. I came back from a little mini get-away and found the responses have been pouring in over the weekend.

Every once in awhile I’ll take a peek at the results thus far. It’s so interesting and fascinating to see the diversity in our businesses. I also love reading the comments to the open-ended questions. One that came in over the weekend is just so on-the-money and very representative, I think, of what we Virtual Assistants deal with in a large part of our marketplace’s current mentality:

“That experienced, US-based VAs are charging way too much, but at the same time we should be able to do everything under the sun. That we should just do what we’re told to do and not think for ourselves, and in the next breath that we’re not proactive enough.”

I think crappy articles about Virtual Assistants like this are a huge part of the problem. For God’s sake, it’s over 10 years now and they are still using terms like “wages” and phrases like “connecting with employers.” When are these reporters going to get it right?! It’s also up to Virtual Assistants to stop using wrong terminology like this, the kind of terminology that creates an “employer” expectation in clients (and when they think like that, of course, they are going to think we charge “too much”), and start correcting journalists when they get it wrong and demand retractions and corrections.

So what are the other solutions? Is there anything we can do? Once a cheapskate, always a cheapskate? Are there things we ways we can explain and illustrate our true value that can help getting those market segments thinking in different ways about what we do for them?

Does profiling our ideal clients and being more circumspect about our target markets help us more easily look for and find our right clients, instead of “cheapo” clients? Are there industries in particular (especially on the Internet) that seem to predominately have that cheapskate, “I-want-everything-but-I-don’t-want-pay-for-it” mentality? Are there some industries that Virtual Assistants have just spoiled? What about standing firm for our standards and rates and not giving in?

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Get Thee to the 2008 Virtual Assistant Industry Survey

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The 2008 Virtual Assistant Industry Survey is underway and if you are a Virtual Assistant, you are personally invited and encouraged to participate!

Every August marks the time of year when Virtual Assistants can contribute to the statistics and body of knowledge that is improving the industry’s understanding of itself and the education of its market. Sponsored by the Virtual Assistance Chamber of Commerce, over 10,000 Virtual Assistants from around the world are invited to participate.

Created by Virtual Assistants (the folks who know the industry best!), the Virtual Assistant Industry Survey is the most comprehensive and in-depth survey in the Virtual Assistant profession. With 101 questions, the survey includes detailed cross-sectional data that offers unprecedented information about individual and business demographics, market data and services. Other survey topics include:

  • Education, experience and credentials
  • Employees and subcontractors
  • Clients and target markets
  • Hours and services
  • Pricing and income
  • Training and continuing education
  • Marketing and networking
  • Success, profitability and entrepreneurship
  • Standards, Ethics and Educating the Public

This year’s survey focuses on how the media portrays our industry, what they’re getting wrong and what they’re getting right, our qualification standards and the issues that give a black-eye to the profession. Our collective voices can be heard and have a very real impact on properly educating those who work with us and write about us. That’s why it’s so very important that each and every Virtual Assistant take a moment to participate, be counted and have their say.

The 2008 Virtual Assistant Industry Survey is open to all professional Virtual Assistants. A copy of the 2008 Virtual Assistant Industry Survey Report will be provided at no charge to every participating Virtual Assistant at the end of the survey period August 31.

You Can Help Spread the Word!

By participating, each and every one of us makes a difference in shaping our industry. You can help us in the effort of giving every Virtual Assistant a voice by helping spread the word. Hey, it’s a great excuse for a blog, Twitter, Facebook, MySpace or LinkedIn post, and if you belong to other Virtual Assistant forums and listservs, please tell everyone you can.

Feel free to copy and paste text and graphics as you like from any of these sources:

Office Press Release:
http://www.virtualassistantnetworking.com/releases/2008/080208.htm

Gritty VA Blog Post:
http://www.grittyva.com/the_gritty_virtual_assist/2008/08/get-thee-to-the.html

Survey Page:
http://www.virtualassistantnetworking.com/survey.htm

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So What? Who Cares

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As a Virtual Assistant, is it important to you to have your ideas and contributions recognized?

As a human being, how do you feel when your ideas are acknowledged?

Does it feel good? Does it give you personal pride? Does it boost your personal and professional self-esteem? Do you gain a sense of happiness, gratitude and of being appreciated from doing or creating something that others value?

What if you had a great idea and shared it with the world, only to have it stolen and your role as the originator usurped and obscured by petty, jealous thieves greedy for the personal fame and self prmootion who have to steal from others in order to gain the spotlight?

Have you ever had an idea and then been deprived of acknowledgement or recognition for that idea or contribution? Or perhaps had something stolen from you, whether that was a thought, an idea, a body of work or creation?

How did that feel to you? I’m willing to bet, not too great.

And then, what if someone then told you, "So what? Who cares?"

So what? If we are so cavalier and disrespectful of acknowledging other’s people’s work and feelings, and giving proper and due credit where it is due, how can we in turn have the same expectation of consideration? If it’s not important, then it shouldn’t be important the next time you are robbed of being credited for something for which you originated.

What does that say about our humanity? What does that say about our integrity? And not just personal integrity, but the integrity and factual quality of truth, understanding and historical accuracy? Are not those things important as well?

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Grateful Mondays: Pats on the Back

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It’s so nice to hear back from the Virtual Assistants who have purchased the Virtual Assistant business forms, tools and guides I offer at the Virtual Assistant Business Forms store.

I love hearing how they’ve learned something new or see things in a different light based on my teachings, as well as how they are implementing the information and tools in their practices.

I most especially love to hear how they’ve improved their businesses and processes and standards after investing in my offerings.

I recently received a lovely letter from Julie Barnes of Let’s Coordinate LLC (fantastic work on the new site, Julie!):

"Good afternoon, Danielle… I wanted to thank you for the Client Consultation Process I purchased this week. I used it this morning during my consultation and it made the process so easy and less nerve-wracking. Thanks again!"

I received a wonderful review from Cheryl Harless of CH Enterprises Virtual Assistance Services (thank you, Cheryl!) on my latest guide, "Understanding Your Value: How to Craft Your Own Unique Value Proposition and Cash In on Value-Billing Methodologies:"

"If you are ready to work smarter instead of harder, this workbook is a must have!  Danielle has outdone herself with a wonderful, thought provoking, tutorial designed to make us really look closely at our business model and what we actually provide our customers. In Understanding Your Value: How to Craft Your Own Unique Value Proposition and Cash In on Value-Billing Methodologies, she encourages us to look beyond the current industry script, take the focus off of hours and dollars, and put it on what we really offer: value and results.

"Among other things, she teaches us the 3-step process of Fit, Focus, and Value – knowing who our clients are, the market they are in and then providing value-added services uniquely suited to these clients.

"This amazing guide is helping me to hone my own message and speak to my clients about the value I provide without having to account for every second. There isn’t a Virtual Assistant out there who enjoys tracking time, and this workbook teaches us how to get out of that nasty habit! I know I will use this tool over and over as my business grows and evolves!"

Denise Shears of Shears Virtual Advantage also sent me a lovely testimonial that she even blogged about:

"This book is awesome! It so totally changed the way I thought about what I do and how I present it that I went right to my website and reworded my entire payment page! I can’t say enough about this book. I am printing it out and going to go through the steps Danielle suggests to get my mind, my business, in the right place to grow expoentially. I recommend this book for each and every Virtual Assistant out there, whether your business is just beginning or you’re a seasoned veteran. You can’t go wrong with it, and who knows, you may just learn a thing or two! :) "

Thanks, you guys! It really does my heart good to know my products and information are truly helping you and others. I’ll take these kind of messages any day of the week, LOL!

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