Monthly Archives: September 2008

Do You Want the Truth?

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People who tell you what you want to hear as opposed to what you need to hear are most often just picking your pockets without any genuine concern for your well-being in business. Do you think that’s really going to help you build a successful, profitable business? If you’ve never owned a business or run a business, do you think taking your own counsel is the best choice you can make? The successful person is someone who is open to hearing and learning the lessons of others so they can be applied in their own situation.

When people who have been there, gained experience as a business owner and… tell folks about the pitfalls to trying to build a business while still working, it’s not to rain on their parade or shoot down their dreams. Far from it! Out of kindness and caring, they are giving of themselves and sharing their experiences in order to HELP you build a business in ways that will not set you up for failure.

Anyone who tells you you can build a business "on the side" is not doing you any service. It’s also one of the pieces of advice that people who don’t know any better give to others. That’s not to say you can’t do it. But an intentional, conscious methodology and understanding will get you where you want to go a lot quicker and more efficiently. There are not shortcuts in life or business.

If you have dreams of starting a business and working for yourself, staying in your day job IS a good idea as you go about your due diligence and research, getting things in place and setting up solid business foundations. It’s also the best time to start setting aside the funds that will sustain you once the time comes where you really do need to make the leap.

What those who share want you to understand is that you can do the planning and setting up of the business while you are still working, but there will come a time when you simply have to make the leap. And this is for a number of reasons. One, most important, is that you will find that trying to work your business, deal with clients and do their work will quickly overwhelm you if you are also working another job. Once you are ready to actually do business and take on clients, you will find that you simply NEED to be focused only on the business because trying to do both will only drain your time and energy. And that will serve neither you, your business nor the client who has paid you their hard-earned money to do a good job for them.

Setting up this way will take you far more time, but it can also help you begin on solid footing–which also sets you up for real success, rather than failure.

Setting yourself up for failure and burning out before you’ve even begun doesn’t serve you or anyone else.

When you’re worried about money, that’s not a good place to be when working on your business or looking for clients. Being in need causes you to step over your standards and "settle" for things that are less than ideal. I’m not saying you might not feel like you have to; I’m saying it’s just not a good place to make business decisions from… out of fear and need and desperation.

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Grateful Mondays: New Adventures

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I have some news to share and it’s all happened so fast, I don’t even know where to start. You wouldn’t believe the turn of events in my life that have transpired over the last several weeks.

If you are a reader of my blog, you may remember my post not too long ago that talked about my guy’s retirement (yeah right… I was naive to think my workaholic would really retire for good). He’d been pretty burnt out with all the travel and hard work of his old job (ME, TOO!).

However, after only being "retired" a brief moment in time, LOL, he ended up taking on an engineering job with an international fishing corporation because the money was just too good to pass up and he only had to work three months on and then have three or more months off.

We went through a lot of fighting about that. He actually had been offered this opportunity about a year previously. I’d been saying "no" to the idea from day one. I wasn’t happy about it because I don’t care how good the money is, it’s just too much time apart.

But my guy is stubborn. He is money-making mo-chine and when he sets his mind to something, although my womanly wiles work on lot of things (okay, most things, LOL), there are just other things he absolutely digs his heels in about. So I had to relent and just let him have this experience and make the best of it. He ended up being gone April through mid July and it was really hard on me.

Well, he got home and he had absolutely hated that job–much to my happiness!!! We’ve been having such a blast travelling and doing fun things since he got back. I was really getting used to him being home all the time and not having to work.

Well, the company he used to work for is an international outfit and they contacted him to see if he’d be interested in a shop job for one or two years in Germany (he is from Germany). They work a regular work week, the money is amazing and there’s no travel involved (maybe once or twice during the entire year, if at all). So it’s a really cush job in terms of the work he does.

Long story short, we have bought a condo in Mannheim. My guy left today and I’m leaving December 5 to join him and stay through January (possibly February). However, I’m not a citizen so I can only stay for three months and then have to leave for a certain amount of time before I can return for another three months.

Anyway, it’s all been hustle and bustle over here these past few weeks getting the cabin prepared for winter. We’ll have a housesitter (a good friend who has lived here on the beach before) and, of couse, my daugher will be checking in on things and continuing to work for me while we live abroad.

I’m definitely going to be learning how to truly make the business portable. I’ve only done this in the states where it’s been nothing to login remotely onto my computer or our intranet and work on the road, so it’s going to be a learning experience to see how I can make this work away from the office internationally for long periods of time.

I’m looking forward to sharing my adventures and experiences (and pix) with you. I’m going to be putting my Vonage V-Phone to work (it plugs into any computer and allows you to talk anywhere within your service area for free as if you were still here in the US) and I’m thinking about getting an Earth Class Mail account, too.

If you have any tips and tricks for preparing and travelling internationally as well as practical ideas for running the business from a different time zone while all my work and clients are in the US, I’d love to hear from you. Just post your comments here as I’m sure the conversation will be helpful to anyone reading.

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Will the REAL Business Owners Please Stand Up

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Real business owners recognize that starting a business will be one of the toughest jobs they ever took on.

Real business owners know that success will not happen overnight.

Real business owners that anything worth doing is worth doing well.

Real business owners know that anything worth doing or having will require real work, commitment and perseverance on their part.

Real business owners know that their life and circumstances are their responsibility. They own their own choices and decisions and don’t blame others (playing victim) for their errors, faults or shortcomings.

Real business owners understand that they will need to spend money to make money.

Real business owners invest in themselves and their business in order to become successful.

Real business owners know that they are not owed a free lunch by everyone else in the world.

Real business owners don’t obligate people to do for them out of pity.

Real business owners are professional and don’t think they are entitled to everyone else’s time and attention.

Real business owners pay attention, extend mutual courtesy and respect, and bring something to the table.

Real business owners don’t think it’s everyone else’s job in life to volunteer their time and money to subsidize their business.

In understanding these things, real business owners exemplify professionalism, resourcefulness, self-determination and empowerment.

By becoming a conscious, living embodiment of these things, they show themselves to be generous and gracious. Those who don’t show themselves to be greedy, lazy, professional victims; users who are all take and no give.

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Our Definition is Not Limiting

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There are folks out there who just don’t get it.

Have you heard them?

They talk about Virtual Assistants, true Virtual Assistants, as if doing administrative work was dull-witted, unskilled and not worthy of respect. They tell the marketplace to pay poorly for that work because it doesn’t require any great skill or competence.

And these are your colleagues?! Gee, with “friends” and colleagues like that, who needs enemies, huh?

People who think Virtual Assistants need to “specialize” just don’t get it either. Virtual Assistance is already a specialty–it is the specialty of providing ongoing administrative support.

Those folks who don’t get it don’t understand the business or marketing implications of trying to be all things to all people, or the confusion–and subsequent reduced perceived value–that is created by turning what is a very specific concept and definition into a generic term that lumps anything and everything together.

Those who specialize in web design are web designers, folks.

Those who specialize in bookkeeping are bookkeepers.

Virtual Assistants already specialize in something:  ongoing administrative support.

What is so difficult to understand about that? If you do something other than ongoing administrative support, you aren’t a Virtual Assistant. This isn’t a club or something for crying out loud. This is business. And the laws of business and marketing dictate that in order for the marketplace to find you, you want to put yourself in the correct category of business. That means calling yourself what you are, not something you aren’t.

What a lot of folks are also confused by is the idea that they have to specialize in something in order to make more money. This is rooted in the fact that most Virtual Assistants aren’t earning well. But that’s not a problem that has anything to do with the work we do. It’s a problem of Virtual Assistants not understanding what business they are in, trying to work with people who are not a fit, and not deciding on a target market to focus on.

They aren’t making money, not because they need to specialize in one specific task, but because they are trying to find clients in the wrong places and not charging properly. And when you have colleagues further devaluing what you do, it’s no wonder Virtual Assistants can barely muster the professional esteem to get out of bed!

Where Virtual Assistants can make more money is not by specializing in one particular task (which would also make them NOT Virtual Assistants). It’s by focusing on a target market (also referred to as a niche). Those who become experts at serving a very specific, focused group get to know that group well, speak their language, understand their businesses and work at a higher level, and thus, charge more.

The term Virtual Assistant is not limiting in any way and allows for all kinds of opportunity for you to specialize–specialize in a niche, that is.

Within the clarifying framework of the definition, there is all kinds of opportunity to specialize by choosing a niche market to focus on. The more expertise you develop serving a very specific target group, each with its own particular set of administrative needs, the more you can charge.

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Are Your Actions Consistent With Your Words?

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Do you ever come across people who say something or stand for something or believe in something, but then, for example, do something or engage in something or someone who stands in direct contradiction with those beliefs or ethics or standards?

How can people trust you if you try to stand on both sides of the fence or speak out of both sides of your mouth?

How can they trust your words if your actions are completely opposite?

What can they believe in about you then?

How can they understand you if your words and actions aren’t in alignment? Don’t you think that would be confusing to them?

Don’t be a people-pleaser.

Stand for something.

Say exactly what you mean and stop beating around the bush and trying to be diplomatic and politically correct. It’s tiresome already!

You just ain’t gonna be able to please all of the people all of the time. The best thing you can do is have the courage and confidence to focus on only those people and ideas and beliefs that are in alignment with who you are and what you really think. When those things are consistent and congruent in all your actions, words and associations is when you will engender true trust and loyalty.

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Where Can I Get a Replacement?

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Dear Gritty VA:

Its not easy to find a Virtual Assistant. Do you go for a one person operation or do you use a company that can offer replacements if your VA has the flu. –DA

Here’s what seems to be the tricky part for folks to understand about Virtual Assistants. They aren’t employees and they aren’t temps. So maybe to help you better understand the relationship, it might help to switch the question around:  Do you offer "replacements" to your clients when you get the flu?

Sometimes businesses are closed for whatever reason, and a Virtual Assistant is not going to be working with you in the same capacity as an employee so it should not matter if they get the flu or go on vacation. Your business shouldn’t be dependent on whether ANY of your service providers happens to be closed.

It’s not the role of a Virtual Assistant to keep your operations going. If that’s what you need, then you really need an employee.

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FREE TELESEMINAR: Selling a Service is Not Like Selling Vacuum Cleaners

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Whew! We almost didn’t have a teleseminar this month. We had a speaker cancel and had to scramble to find another expert at the last minute. But I think the fates had intentions behind this because one of our newest members put me in touch with the dynamic Robbin Block of Blockbeta Marketing who graciously agreed to take the helm on such short notice. So it is with great pleasure that I invite you to attend another one of our fabulous (and free) teleseminars… Be there or be square!

SELLING A SERVICE IS NOT LIKE SELLING VACUUM CLEANERS

Presented by Robbin Block of Blockbeta Marketing

DATE: Thursday, September 18, 2008
TIME: 5p PST / 6p MST / 7p CST / 8p EST
(Need some time zone help? Go to: http://www.timeanddate.com)

Robbin Block

Going door-to-door to sell your services is pretty much out of the question these days—especially if your service is virtual!

At this teleseminar, you’ll learn how to leverage the Internet to drive customers to your virtual door. We’ll talk about the essentials—the right website content, the do’s and don’ts of email, reputation-building techniques like PR and social networking, and more.

You’ll be motivated, inspired and get real tools you can put into practice immediately.

Who Should Attend? This class is open to all Virtual Assistants, small/boutique business owners, solo professionals, solopreneurs and independent professionals. Invite your business buddies! If you know some folks who would like to attend, feel free to copy and paste the contents on this page, and post invitations on the forums, listservs and groups you participate in.

REGISTER TODAY! http://www.virtualassistantnetworking.com/teleseminar.htm

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Grateful Mondays: Being a Non-Conformist

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I had to run an errand last week that took me along Marine View Drive which runs alongside the water on the northeast side of the bay. It’s a lovely stretch of road that goes uphill with marinas dotting the waterline and cliffside homes overlooking breathtaking views.

In a few pockets of the drive, lately, have been springing up these homogenized McMansions… fantastically ugly nouveau rich-in-a-box designs exactly the same, three or more right next to each other in a row.

These are no inexpensive pieces of development either. Each one has an assessed value of at least a couple cool million.

It really made me think… has our society become so homogenized in its thinking and personality that even when we have that kind of money to spend, all we can come up with are these hideously uninspired commercial monstrosities devoid of all artisty, individuality and style?

So in a roundabout way, these thoughts made me realize how grateful I am to be a free-wheeling, independent-thinking non-conformist.

Halle-freaking-lujah!!!

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Go Ahead and Diversify

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If you have other skills and talents to offer, go ahead and diversify…

What does that mean?

It means stop lumping everything under your Virtual Assistance umbrella. Sure, clients want things… but not everything they want is Virtual Assistance. However, if you have the expertise and interest to support them in those other areas, add those services under a separate division of your business.

Why? Because otherwise, you are training clients to devalue what you do. They are basically getting–and expecting–that other stuff for free. And that means, you’re leaving money on the table.

Learn to recognize the distinctions between business and service categories. For example, web design is not administrative support. It’s just not. It’s a completely separate skillset for which special knowledge, training and expertise is required. That means, you can sell that service separately, even at a higher premium.

Another separate service category example: bookkeeping. Again, this is a completely distinct profession in its own right which requires its own certain knowledge, training and expertise. That makes it yet another category of service for which you can charge separately.

To be clear, I’m not advocating that you line-item price your services. That only commoditizes things and doesn’t place the focus on the value of what you deliver. That would also make your practice a secretarial service and not Virtual Assistance.

Rather, understand the clear distinctions between professions and categories of service. Administration is its own profession and skillset. Web design is its own profession and skillset. Bookkeeping is its own profession and skillset. Etc., etc. Don’t lump them all under Virtual Assistance because they aren’t all Virtual Assistance. Virtual Asistance is collaboration-based, systemic administrative support.

Are you starting to understand?

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Phone Fights

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Over at the VACOC Virtual Assistant Mastermind Forum, we’ve been discussing our motivations for being in business. And as stimulating conversations often go, there have been interesting twists and turns brought up throughout the discourse.

One of the fun tangents we got into talking about were some of our boss horror stories. Another theme that was brought up was having to deal with catty coworkers and fights over the phone.

I thought the fights over the phone was quite interesting because it was experienced so consistently by almost everyone who had ever had to work in an office, myself included.

When I was still in the working world, I remember just about every single place I worked there was always contention when it came to phone coverage. It was one thing to answer your own calls, but when it came to overall coverage for the office or lunches, no one wanted to act as receptionist.

I’m sure there are lots of reasons for this. For one thing, in cases where the role fell to one specific person, I think the person who got "stuck" with this duty often felt demeaned by the role. By the duty not being in their official job description and not being equally shared by the other colleagues, there was an implication that they were the low person on the totem pole.

Another reason I think no one wanted phone detail is because they became chained to their desk. Everyone that I’d ever worked with hated being tethered in this way.

Similarly, another reason most people can’t stand answering the phones is because you can’t get anything done except the most mindless of work. If you had work that required serious thought and concentration in order to do well and not make mistakes, you just had to save it for when you could get away from the phone or were allowed to put your calls on Voicemail.

Phone were such a point of friction at just about every place I’d ever worked, it’s amazing to me that these companies didn’t brainstorm to come up with a better way.

For one thing, they should recognize that employees who are in roles where critical thinking and concentration are necessary cannot be expected to also answer phones during those times. It’s like expecting mere mortals to be able to walk around all day rubbing their tummy and patting their head at the same time.

They also could have hired one central reception person or team whose first and primary (and valued) role would be to answer phones. That way, they wouldn’t have competing priorities for their attention and when it was the specific role they signed up for in the first place, there wouldn’t be any feeling of being demeaned.

Another solution that would have alleviated the "enslaved to the desk" syndrome would be to employ mobile phone units where they could get up, go where they needed, if they needed to, and take the phone with them at the same time.

I thought it was an interesting discussion which I just love. Did you have phone fights when you were still an employee? Were they ever resolved? What are your solutions?

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