Loading ...If you have other skills and talents to offer, go ahead and diversify…
What does that mean?
It means stop lumping everything under your Virtual Assistance umbrella. Sure, clients want things… but not everything they want is Virtual Assistance. However, if you have the expertise and interest to support them in those other areas, add those services under a separate division of your business.
Why? Because otherwise, you are training clients to devalue what you do. They are basically getting–and expecting–that other stuff for free. And that means, you’re leaving money on the table.
Learn to recognize the distinctions between business and service categories. For example, web design is not administrative support. It’s just not. It’s a completely separate skillset for which special knowledge, training and expertise is required. That means, you can sell that service separately, even at a higher premium.
Another separate service category example: bookkeeping. Again, this is a completely distinct profession in its own right which requires its own certain knowledge, training and expertise. That makes it yet another category of service for which you can charge separately.
To be clear, I’m not advocating that you line-item price your services. That only commoditizes things and doesn’t place the focus on the value of what you deliver. That would also make your practice a secretarial service and not Virtual Assistance.
Rather, understand the clear distinctions between professions and categories of service. Administration is its own profession and skillset. Web design is its own profession and skillset. Bookkeeping is its own profession and skillset. Etc., etc. Don’t lump them all under Virtual Assistance because they aren’t all Virtual Assistance. Virtual Asistance is collaboration-based, systemic administrative support.
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