Daily Archives: October 16, 2008

You Gotta Look and Listen

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I received some positive feedback from someone recently on the products they purchased from the Virtual Assistant Business Forms store recently. However, they also indicated that they didn’t appreciate that the discount was extended aftter their purchase.

Unfortunately, they didn’t provide their name or contact info so I have no way of letting them know that is not the case. Here is what I would have let them know had I been able to contact them:

We offer everyone an opportunity to get a discount before they purchase products from the Virtual Assistant Business Forms. It’s a gesture of good will we extend to those folks who wish to remain in contact with us and continue the conversation. All they have to do is sign up to the Virtual Assistant Business Forms VIP Mailing List which is located in the upper right sidebar. Looks for the words “Sign Up and Save” in bold red.

Those who sign up get an email sent to them automatically with their special discount code.

If someone doesn’t sign up to the mailing list first, they don’t get a discount. However, once they’ve purchased something, we give them a second opportunity to join the mailing list and get a discount toward a future purchase.

That’s what happened in this case. The person did not sign up to the mailing list before ordering. Once their order was received, our autoresponder service sent them a second invitation to sign up. We didn’t withhold the discount from them; they just neglected to sign up for it themselves.

Hope that clarifies things for everyone. :)

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