Daily Archives: November 11, 2008

Administrative Support is a Specialization All Its Own

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Guess what, folks?

Administrative support (that is, Virtual Assistance) is a specialization all its own. It’s not some lowly job for flunkies. You don’t have to know how to do everything else under the sun, like shoppingcarts, web development and graphic design. Nor do you also have to be someone’s writer, copywriter, internet marketer, marketing consultant, bookkeeper, or whatever other hats people keep trying to foist upon you . As a Virtual Assistant, the only thing you have to be is an expert provider of administrative support. 

Because guess what else? Those other things aren’t administrative support (Virtual Assistance). They are separate specializations; professions unto themselves. And, if you are doing something other than administrative support or to the point of exclusivity, that’s not a Virtual Assistant business. 

That’s not to say that you can’t also offer those things if you like in addition to your Virtual Assistant support. Just remember that those specializations are values for which you can charge clients separately.

And don’t let the pickpockets out there con you into thinking that an administrative support business (i.e., Virtual Assistance) is something of less value and not worthy of charging professional fees. You’re running a business, a professional service–doing work that is the backbone and absolutely essential in every business, I might add.

Aren’t you sick and tired of having your expertise, your very profession, being degraded like that?

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