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Today, I’ll be talking with Sherri Garrity about landing that “one big client” and why it’s not necessarily manna from heaven. Here’s the scoop:
Anchor Clients: Smooth Sailing or Trouble at Sea?
Many business owners operate with a feast-or-famine business model, meaning they take on whatever work they can get out of fear they’ll have none. They’ll take on projects (or clients) that aren’t the best fit for them, or anything that pays the bills.
If they can find a big client who can provide a good chunk of their revenue, they think their worries are over. Many business owners look to these “anchor” clients as their ticket because they’ll get a predicable, ongoing income from them.
In exchange for that big retainer or contract, your client may have greater expectations of you than you can reasonably meet. The lines can quickly blur between independent business owner and employee. Not only that, if you’re spending most of your time working with this client, you may not be marketing as much as you should be, and you are leaving yourself vulnerable if that work suddenly ends.
Chief Corporate Fugitive Sherri Garrity reveals the benefits and pitfalls of landing the big client – the dream of many small business owners looking for security and consistent cash flow. No more marketing, no more chasing new business, and no more revolving door. But at what cost?
During this interview-style teleseminar, Sherri will explain more about why this isn’t a good idea and what to do to make sure you don’t weigh yourself and your business down. We’ll cover:
- The truth about anchor clients
- What an anchor client is really worth
- How to strike the right balance
- Warning signs that your clients are taking you for granted
To business owners tempted to land the big one, Sherri says “Remember that an anchor is intended to weigh an object down, and the object here is you!” While having steady clients is a goal, having the right clients is a must, she says. Knowing how to load your boat full of clients, without tipping it, is the secret. This is an important teleseminar not to be missed!
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