Business Costs Money

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I saw a Google Alert recently where a Virtual Assistant posted to a forum regarding a certain font she required to complete a project. The Virtual Assistant mentioned that $25 for the font was a bit steep, and I had to chuckle because I’ve paid hundreds of dollars for a single font.

I realize most VAs do not start their businesses properly capitalized, but they have to understand that being in business does cost money sometimes. There are going to be times when, if you want to be smart in business, you are simply going to have to cough up the money. You can’t expect others to provide you everything for free (just as you don’t want clients who expect you to work for free). ;)

That said, there are a couple things this Virtual Assistant could do:

1. Go ahead and purchase the font. She will then have that font for future projects, so it becomes an investment in her library of design resources.

2. She could charge the client for the expense of the font, particularly if it’s one she wouldn’t have ever purchased for herself otherwise and is only purchasing it specifically for that client’s design project. If the client doesn’t want to pay for the font, then you simply inform the client he or she must choose another font (because it’s not your responsibility to bear their business expenses, and this is part of the cost of completing their design project). The choice is theirs.

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I'm a straight-shooter, but I don't mince words. Don't be afraid to do likewise, but don't bother if you are thin-skinned. I only play with grown-ups and those who want to talk smart business. (If you want a pic to show with your comments, get a gravatar.)

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