Buyer Beware

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Announcement from Virtual Assistant with no clients charging $15 an hour: “Coming Soon! Workshops and classes on how to be a successful VA.”

I’m sure this is a perfectly lovely person with the best of intentions, but it’s painfully clear that as far as Virtual Assistance goes, she doesn’t have any business teaching this subject to anyone (or more importantly, taking their money) when she doesn’t know what it takes to work with clients and run a profitable, successful business herself. If she were to just focus on her own business (now there’s a crazy idea) and put half the time and effort into it as trying to sell knowledge and expertise she doesn’t have to unsuspecting hopefuls, she might eventually achieve some actual success.

Buyer beware.

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2 Comments

  1. Gabrielle
    Posted June 18, 2010 at 10:05 am | Permalink

    Unfortunately, some folks THINK that being a VA is an easy, get rich quick, don’t have to put much effort into it job. They, of course are very wrong. They think they can parlay their lack of knowledge into their own get rich scheme. There will always be folks like this out there, we just need to prepare ourselves to let future clients that it’s the real professional VA’s that they want to work with

  2. Posted June 18, 2010 at 10:40 am | Permalink

    To be clear, I don’t think her offering VA classes when she isn’t charging profitably and doesn’t yet have any clients is any statement about her abilities as an administrative professional. She could be just as professional and competent as anyone. The point in this example is that doing the work and knowing how to run a business and make money at it are two different things. Without clients, without have the experience of running a business like this and knowing what it takes to successfully manage a practice and earn enough to sustain the business and make a real living, what expertise and knowledge does she legitimately have to charge for? What perplexes me is why she would be focusing on offering classes instead of actually building her practice. And there, I think you may have something.

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I'm a straight-shooter, but I don't mince words. Don't be afraid to do likewise, but don't bother if you are thin-skinned. I only play with grown-ups and those who want to talk smart business. (If you want a pic to show with your comments, get a gravatar.)

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