Be merry! Be Safe! And dream big!

PS: Today is the last day to save…
Prices going up next year, plus select items on sale… get ‘em now before it’s over >>
Be merry! Be Safe! And dream big!

PS: Today is the last day to save…
Prices going up next year, plus select items on sale… get ‘em now before it’s over >>
So do you make resolutions this time of year? I’ve never been one much for resolutions. But I do tend to feel a renewed sense of energy and excitement for all the wonderful and unknown things to come.
Rather than resolutions per se, I tend to do a quick mental check of a few goals I want to achieve and things I want to focus on.
Like this new year, I have some projects that will be finally completed and I plan on taking more time out for the activities that I had temporarily put on the back-burner. I hadn’t done nearly as much bike-riding this year as I normally do. This will be a year of taking more time out, getting back to focusing again on my own business around second or third quarter, and enjoying all the hard work I put in these past four (five?) years of the VACOC.
Oh, and VIDEO! Yes!
What about you? What kind of goals or resolutions or focuses do you have for the new year? What are you excited about for 2011?
Prices going up next year, plus select items on sale… get ‘em now before it’s over >>
Dear Gritty VA:
How exactly do referrals work? Does the client recommend their colleague and I call them? Do they contact their colleague and send them my way or what? Thank you so much for your anticipated response. –TA
Well, basically, they work any way you’d like them to work.
Referrals come from lots of different places and come in many different forms.
Sometimes colleagues will refer clients to you. According to our annual surveys, the overwhelming majority of Virtual Assistants and Administrative Consultants follow the “what goes around, comes around” philosophy and don’t charge for referrals. Others do charge referral fees or will want a percentage of any earnings from a client for a certain time period. You’ll want to get clear with the referring colleague as to what their expectations or requirements are.
You can also formally ask clients for referrals. For example, you could make it a standard question as part of your feedback process to ask clients for the names of folks they think would benefit from your support.
Your networking becomes a sort of referral source as well in that it helps you develop your word-of-mouth recognition. As you contribute and people read your posts, you become someone they come to know, like and trust. This leads to folks referring and recommending you to others.
You might have some sort of formal referral program that rewards people for referring prospects to you. Although personally, I really don’t recommend this for a professional service practice. There’s really no need and keep in mind, you would just be adding yet another burden to your administration and management workload.
Those who genuinely know your work and feel it’s worth recommending to other will do so of their own accord. Your evangelists aren’t looking to be paid–they simply believe in what you do and they want to be a resource for their own audience. Those who do end up giving great referrals to you, you can thank by sending referrals their way as well and maybe once in awhile sending a little gift.
As you become established with a happy roster of clients, they tend naturally to refer you to others when they get a chance. This is another form of word-of-mouth advertising that leads to referrals. But I would definitely recommend being proactive as well in specifically asking clients periodically for the names of folks they think could use or would be interested in your services.
Another thing I would recommend you get conscious about is your calls-to-action. In your signature lines and in your “About the Author” text (such as when you publish articles you’ve written), include a line that says something about welcoming referrals. This puts the conscious thought in people’s head and tells them that you are actively seeking clients.
Be clear as well about who makes an ideal client for you so folks know who to refer to you. “Any warm body” is not an ideal client. Just because folks refer people to you doesn’t mean those prospects are going to be the right fit. So you have to tell people who is the right fit for you. “I’m looking for solo practice attorneys who would like to leverage some skilled administrative support in their business.”
Prices going up next year, plus select items on sale… get ‘em now before it’s over >>
Prices on many items in the Virtual Assistant Business Forms store will be going up on January 2, 2011. If you’ve been holding off on buying anything or you want to complete your product library, now is the time to do it.
Plus, these items are on sale now until midnight, January 1. No discount code required–just add the items you want to your cart and the discount will be automatically applied. Easy peasy!
1. GDE-03 Client Consultation Process now only $47 (save $20)
2. GDE-39 Value-Based Pricing & Packaging Toolkit now only $127 (save $20)
3. GDE-34 Plush: Red Carpet Strategies for Luxurious Client Care now only $17 (save $20)
4. GDE-38 Articulating Your Value: How to Craft Your Own Unique and Compelling Marketing Message now only $47 (save $20)
5. GDE-37 Activity & Time Analysis Tool now only $47 (save $20)
Or, get THE WHOLE SHEBANG now for only $399 (a $581 value) and save $182. Four new products will be launched first quarter 2011. Once these products are added, this package will go up significantly so now is the time to buy.
All my best to you for 2011!
Oooo, Christmas is almost here! Whatever holiday you might celebrate this time of year, I wish you much joy, playfulness and renewal. I want to thank you so much for all your fellowship, great questions and wonderful conversations this past year and look forward to many more with you.
I have a free gift for everyone who subscribes to our weekly ezine, “The Portable Business.” To get yours, just go to the Virtual Assistant Chamber of Commerce website and submit the subscription form in the upper right corner of any page.
Also, here’s a fun little holiday video I put together–enjoy! (And be sure to subscribe to our YouTube channel here).
Your location IS important, but not for the reasons you might think.
This topic came up through some correspondence I was having with someone who had submitted her listing to the new and improved VACOC Virtual Assistant Directory.
This person was concerned that being listed in one location would limit folks to clients from that one geographic area. She felt that “the whole reason for being a Virtual Assistant is to allow you to work from home for anyone, anywhere in the world,” and that “listing by location restricts the Virtual Assistant’s ability to expand her boundaries of business to other places.”
But here’s what you have to understand…
Location doesn’t have anything to do with how folks get clients or where they are from. It has more to do with instilling trust and credibility in prospective clients. Knowing where someone actually is makes them feel safer and more comfortable.
And in some cases, geographic location actually is important, either to the Administrative Consultant or to the client.
For example, I work with attorneys, but I work strictly with attorneys in my own state because I know the ropes better here. With the exception of the IP attorney I work with (which is federal), I have no interest in trying to learn all the ins and outs of court structures, rules, filing methods and all those other idiosyncrasies in other states.
For the same reason, I have no interest in international clients either. It’s often too much work trying to navigate between the language and cultural differences.
My business and work are MUCH simpler and easier that way–which leaves me more time for life outside my business!
Sometimes, whether we like it or not, clients just like to have someone in their own state. It’s just a human emotional thing. That doesn’t mean we stop working virtually. Just because someone is local to you, whether that’s the same city, state or whatever, doesn’t mean you work with them any differently than you would with any other client anywhere else in the world.
Also, because administrative support is a relationship between people, as well as a niche and specialty all its own, it is a category unto itself. Using geographic locations helps break things up visually for clients and makes it easier for them to peruse listings.
It certainly isn’t going to preclude anyone from finding clients in other areas or from clients in other geographic locations from being drawn to you and the solution you offer–at least if you know how to market yourself and create your own pipelines.
Because you aren’t marketing a location. You are marketing a solution to your market’s administrative problems. Your location is simply about being upfront, honest and transparent about your business–and thereby helping instill trust and comfort in clients–which is even more important for online, “virtual” businesses.
I’ve recently heard from several Virtual Assistants who have been having trouble getting paid from the VAs who engaged them. I hear from folks like this all throughout the year, but more so recently–seems to be an epidemic going on. They’re frustrated, not sure what to do and wonder what I think about it. So here are my thoughts on the whole topic…
It’s bad enough when Virtual Assistants get stiffed by clients. It’s adding insult to injury that they have to worry about this from their own colleagues.
I think it’s reprehensible and unethical to withhold payment from subcontractors because you are waiting for payment from YOUR client.
YOU engaged your subcontractors, not your client, so PAY THEM fair and square.
And if you don’t have the money, then maybe you shouldn’t be engaging them in the first place.
But subcontractors, you aren’t off the hook either…
Have Virtual Assistants who want to engage you sign YOUR contract, and YOU decide what rate you will accept–not the other way around. Just because you might subcontract doesn’t mean you have no say-so about how and when and what you get paid–but these things need to be established upfront.
That said, you don’t have any business talking about money or accepting work directly from clients that belong to the Virtual Assistant you are engaged with. If you’re going to be ethical about this, then you need to inform any clients who approach you in this manner that they need to go through the proper channels and talk directly with the VA whose client they are–and that’s not you. Those clients are not your clients–they belong to the VA you are subbing for.
Yet another reason why that whole “team VA’ term is so ridiculously idiotic. Unless you are an actual employee, you are not part of anyone else’s “team.” So stupid.
Never include in your contracts, or sign any contract, with any clause that says you don’t get paid until the client pays the VA you are subbing for. If you do, then you’re stuck waiting or not getting paid if their client doesn’t pay on time or at all.
And if you do sign a contract like that, don’t complain when you don’t get paid–you’re the dummy who signed it. It’s not anyone else’s fault but yours.
From a business standpoint, this is yet another example of why YOU have to be smart in your OWN business.
I get that some folks think this is the experience they need to gain confidence to go out on their own, and sometimes you gotta do what you gotta do to help keep some money flowing in. But never lose sight of the fact that when you are working for others (i.e., subcontracting), you’re building their business, not your own. You’re paid less, you lose a great degree of control over your circumstances, and you waste time and energy that could be spent growing your own client base and long-term success.
My advice (if you’re still nervous about engaging directly with clients): Stop with the subcontracting and instead look for Virtual Assistants who want to engage you as their own support partner in the same way that any other client would retain your ongoing support. You would charge them your full monthly fee just like any other client and you’re going to learn a lot more about the business, managing it, and what it is to provide ongoing administrative support than you ever will doing piecemeal, nickel and dime subcontracting projects.
Dear Gritty VA:
I have a client who only sells wholesale products with an occasional retail customer. I have convinced him to think about sending a mass email marketing campaign/newsletter for his wholesale customers since his previous website designer never even introduced this idea to him. His response was that he only sells to wholesale customers and is not sure what to send to them. My suggestion was to send loyalty rewards, small one-time bonus, or a small gift thanking them for their business. Do you have any suggestions for a marketing campaign from a wholesale company to its customers? –LN
Nah, I don’t get into advising clients on how to market their businesses. That’s not administrative support and marketing consulting isn’t the business I’m in.
I might offer my views and suggestions from an administrative standpoint. I would also provide them with the administrative support related to executing and implementing many of their marketing activities and initiatives.
But beyond that, how they market their business is up to them. Or between them and their marketing consultant.
I think too many VAs are pressured into thinking that they have to fill ALL these other roles in their clients’ businesses. And that’s just not the case. The ONLY role you have to fulfill is the one you are in business to fulfill–administrative support. You will burn yourself out really quick trying to be all things, do all things, for clients, not to mention greatly diminish your effectiveness with all the constant switching of gears.
I mean, would you ask a plumber to fix your car? Of course not. They’re completely different kinds of expertise and lines of work.
Have opinions. Share ideas, resources and suggestions. Being a partner to clients means they get the benefits of your experiences and input. That’s definitely of value and they might learn or hear about something new because of that that they wouldn’t otherwise. But don’t feel like you have to take on roles you aren’t in business to take on.
And definitely don’t expend your time and energy being more invested in helping with something that the client isn’t even interested in. You can’t care more about their business than they do themselves.
If you’re a plumber, you wouldn’t expect people to ask you to fix their car, right?
You’re someone who deals with plumbing, pipes and fixing toilets, not someone who works on cars.
So if people are asking you to fix their car, perhaps you aren’t making it clear exactly what business you are in and what your expertise is.
Or, let’s say you are both a plumber AND a mechanic.
Would anyone with a properly working brain think that plumbing and auto repair are the same thing?
Of course not.
They’d expect to be charged and processed separately for each because they are two completely different things.
Just because you might do both things doesn’t make them the same thing.
Get clear about what you are in business to do. Distinguish the one main thing from other, differing things you might offer as well.
Because “anything and everything” isn’t a business category or a profession, much less an expertise.
HINT: Administrative Support is a niche, profession, business category, specialty and expertise all its own. You might also do web design, bookkeeping and any number of other things, but that does not make all those other things the same thing as administrative support.