Continuing the conversation in this week’s Dear Gritty VA post (“I’ve Lost All Boundaries–Is this Relationship Salvageable?”), I wanted to illustrate how a Virtual Assistant can be working 50 hours a week and still not be making “any” money. I use quotations marks because, sure, she’s getting paid something. But “something” doesn’t necessarily mean “enough.”
There are all kinds of VAs out there who fall into the “working poor” category. A lot of this is because a) they aren’t charging enough and b) they are looking at this as a virtual job instead of a business and so they keep working with clients as if they were still that employee, except that instead of working outside the boss’s door, they’re working virtually from home. That they might call themselves business owners means nothing, because for all intents and purposes, they’re not.
I see this thing all the time in our annual Virtual Assistant Industry Survey. While the report that goes out to VAs shows the collective totals of all responses as a single group, as an admin, I get to see the results in individual context. What I mean is that when someone fills out our survey, their submission gets recorded as an individual number. When you click on the number (the number representing that individual, anonymous respondent), it shows you that particular number’s individual responses to all questions in the survey. In this way, you can see what an individual business looks like.
It’s a common theme to see individual businesses who are working with, sometimes, 11 or more clients and still only making maybe $30,000 a year! Sometimes it’s because they aren’t charging enough. Often it’s because those clients aren’t retained clients, they are only project clients. The ones faring the worst are the ones who are working with that many retained clients and still only making that little per year.
And they aren’t an anomaly. Many of those are making less than $10,000 a year! There’s something definitely wrong with that picture and it’s what fuels my passion to help Virtual Assistants/Administrative Consultants start earning better.
But getting back to our example, to provide some illustration, I asked the person who originally submitted the question if she would mind sharing what she was making with this client so we could work with some actual figures. She was really embarrassed (which I assured her she shouldn’t be; we’ve ALL done things in the initial stages of our businesses that we cringe at later). Still, she very graciously obliged my request (thank you!) knowing that I always keep these things confidential and never use anyone’s real name.
If you remember in the original post, the VA stated that she “took less to build the relationship.” Problem is that “less” amounted to less than the national minimum wage that an employee would make!
If you look carefully at the choice of words, “took” tellingly suggests that the client was calling the shots and dictating the terms and the VA merely accepted them.
And to use a crude analogy, how often do we hear of one night stands turning into real relationships? Not that this situation here is a one-night stand (sort of the opposite, LOL), but it’s the same concept of devaluing and dishonoring ourselves that leads to clients (and one-night lovers) not having any respect. A relationship that is flawed from the beginning just isn’t going to grow into something better.
I point this out only because it’s so important to examine the underlying thinking and default modes that drive our actions because they are what allow us to accept things that aren’t always in our best interests. In this case, she had relinquished ownership of her business, took a subservient role in the relationship and let her personal needs and standards take a backseat to the client’s. In recognizing this, she knows that this will be an area of personal growth she will need to focus on and be conscious of as she continues to move forward with her business and interact with clients.
And what was this VA making? $350 a week.
So let’s pick this apart… At 50 hours a week, that amounts to $7 an hour–if I’m not mistaken, that’s less than the national minimum wage that an employee would make. And even an employee would really be making more than that if you figure in the Social Security, Medicare, vacation pay, sick leave and all the other myriad benefits that they don’t necessarily take home, but are there nonetheless.
At $350 a week and 52 weeks in a year, this VA is only making $18,200 annually. And actually, she’s making even less than that after you subtract taxes, business expenses and operating costs. I don’t know about you, but I certainly couldn’t live on that little money all by myself, much less with any kind of family to take care.
So yeah, she’s making something. But that something is relatively “nothing.” It’s only enough to barely survive and exist on.
And in this particular case, the VA actually is a single mom with a high-school age child nearing the college years. She is barely making enough to keep them fed with a roof over their heads; forget about any kind of money for college.
Plus, at 50 hours a week, she doesn’t have any time left to do much of anything else, let alone work with other clients to increase her income.
There are other things we all have to do in life besides working in our business–things like nurturing and taking care of kids, grocery shopping, helping with homework, spending time with our husbands or boyfriends, exercising… SLEEPING.
Again, I don’t know about you, but I am a mere mortal. I’m just not going to have a lot of time and energy left to do much of anything else in my business after a 50 hour work week. Even if technically there are more hours left in the day, I’ve still got a life to live, responsibilities to take care and simply a finite amount of energy with which to do it all.
As you can see, this isn’t a healthy situation in any way, shape or form. It’s certainly not a business situation as this VA recognizes.
I can hear some folks out there saying, “Well, she isn’t charging enough! If she would just raise her rates, all her problems would be solved!”
Not really. Because a) she’d still have all her eggs in one basket; b) she’d still be working in what amounts to basically a job; and c) there’s no room for any kind of growth.
Success is not success unless you are both making money (and by money, I mean MONEY!) and are profiting in terms of also having the extra time and freedom to enjoy it.
And maybe you’ve got the inside track, but I charge what amounts to roughly $75 an hour and even I would be hard-pressed to find a client willing to pay $15,000 for 200 hours of administrative support a month.
And not that I would ever advocate this as an adequate, sustainable professional fee, but even if she was only charging as little as $20/hr, that’s still $4000 a month. While there are clients in the world who can afford that, how many of those kind of clients is this VA–or any VA–realistically going to find?
And that still doesn’t resolve the problem of working that many hours, having time for a life and doing anything else in or with her business.
When you are operating a business, it shouldn’t be in what amounts to the role of an employee to your clients. And dammit, you have a right to want more, to want better, for yourself and for your kids and your family! You have a right to not settle for merely a meager, subsistence income that you have to work your ass off just to get! That’s never what business is about!
This is why, like I say, it’s infinitely easier to work with–and find–a handful of 20-hour a month clients. The work is more broken up. It’s easier to give superior attention to each relationship. AND you’ll have room to grow or take on other kinds of work and projects in your business if you so choose, not to mention a healthier amount of time left for the rest of your life and to simply BREATHE.
To put some numbers to this, let’s go with a nice middle of the road fee of $50/an hour. If you had 5 clients each on a 20-hour retainer of $1000/mo, that’s $5,000 a month.
Obviously, that’s before taxes, expenses and operating costs, but you get the idea. It’s still a very nice, healthy income, much more than what most of us ever made as employees. And that’s working what would amount to 25 hours a week (if my math is correct, LOL).
This is why you have to understand your role differently and redefine that role. You will never create the kind of circumstances I’m talking about here by working like an assistant to your clients.
AND, if you get away from selling hours entirely, your potential skyrockets for reaching a six-figure business that doesn’t have you working slave hours to earn it.
Here’s what you have to always remember about clients looking to hire you: They don’t know you.
