It’s certainly not attractive marketing-wise. It portrays what you do as unimportant and of less value or consequence. It implies that there is no special talent, knowledge, skills or training involved in your expertise (and we Virtual Assistants know that’s not the case). People simply hold specialists in higher esteem; they perceive greater value.

So I want to remind you that as a Virtual Assistant you are not a generalist. You have a specialty:  the specialty of administrative support. That makes you an administrative expert or administrative support specialist, not a generalist (unless, of course, you really are someone with no skills, experience or talent for this work). Remember that.