Tag Archives: Target Market

On the Topic of "Variety"

When you ask Virtual Assistants why they started their businesses, one of the top reasons they’ll give is to have a lifestyle that allows for more free/quality time for family or taking care of loved ones. So it always surprises me that these same folks end up creating practices and operating conditions that allow them anything [...]

How to Choose a Niche That Fits YOU Like a Glove

One of the keys to creating a successful Virtual Assistant business is getting super clear and focused about what your business really is, what you do and who you do it for. But getting that clarity is a journey. It’s an ongoing process of figuring where your strengths and interests are and whose needs and [...]

Let Your Ideal Clients See Themselves in Your Copy

One of the mistakes I see Virtual Assistants make in their web and marketing copy is being very self-focused. They will go on all day long about why they went into this field and all the joys it brings them, what they are looking for, blah, blah, blah, blah. But that information does nothing to [...]