Do You Know the Real Business You're In?

If you're in the Virtual Assistance business, you're in the collaborative administrative support business, right?

That's true on the surface, but do you understand the real business you are in if you are a Virtual Assistant?

If you are a Virtual Assistant, you're really in the convenience business. Why? Because you provide a convenient alternative to employees for businesses that don't have the time, space, budget or large enough workload for employees.

If you are a Virtual Assistant, you're also in the business of creating time. By leveraging your time and talents, your clients increase the hours they have at their disposal to focus on their business.

If you are a Virtual Assistant, your services are so much more than the administrative support you provide.

A skilled, qualified, competent and thinking Virtual Assistant allows clients to grow their business faster. You help clients accomplish goals and projects they never would have been able to on their own. Your masterful skills deliver higher quality, which makes them look more polished and professional to their clients. You allow them to operate more efficiently, thus profitably. Your relationship with them helps them create the business of their dreams and the life they want to live. You afford them the "space" to be and think and create.

As a Virtual Assistant, you come value-added, and that, in turn, allows your clients' businesses run better and look better to their clients and customers.

Remember that in your marketing messages... It's the difference between secretarial services and what you as a Virtual Assistant do for clients. They aren't going to get those things with project-based, transactional task support because it is absent of the ongoing, collaborative dynamic that is inherent in your service delivery.

Comments

[Gloria Luzier]

Excellently articulated, Danielle! We need to *publish* this specific post as many places as possible for the targeted audience to read. Great job!